Latest Stories

• VlogBox Enters the Top 3 Publishers List on Roku

  4 years ago News

  

  VlogBox, a global CTV app development and ad monetisation platform, has taken the 3rd place in the general CTV apps category according to the number of channels on Roku, a leading streaming video platform. The VlogBox team has recently undertaken a [...]

• AdColony's Ben Holmes on Nuverse, Mobile Gaming Trends in India, and FLoC vs GDPR

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Ben Holmes, VP of programmatic and performance demand at AdColony, joins ExchangeWire’s Rachel Smith and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - ByteDance are investing [...]

• Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

  4 years ago News

  

  Hivestack, the global ad tech leader in programmatic digital out-of-home (DOOH) advertising, has partnered with Bombora, the market leader in the B2B intent data space, to drive innovation in measurement for programmatic DOOH. The collaboration enables marketers that use the [...]

• 67% of UK Digital Media Buyers Think CTV is More Effective Than Linear TV

  4 years ago News

  

  More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.  That’s according to new research released today by leading ad platform Unruly, which also revealed that 100% of media agencies and 77% of brands plan to invest more in CTV over the next 12 months. The new study by Unruly - a company that [...]

• Roku Launch an Advertising Brand Studio; Digital Turbine Acquire Fyber

  4 years ago News

  

  In today's ExchangeWire news digest: US-based streaming service Roku have announced plans for their own advertising brand studio; mobile ad tech firm Digital Turbine acquire Fyber; and News Corp sign a 3-year contract with Facebook's News scheme.   Roku launch an advertising [...]

• Verve Group Expands Internationally With Launch of Operations in Japan

  4 years ago News

  Verve Group, a global brand performance ad platform connecting brands and publishers to people in real time, has launched operations in Japan, appointing Suguru Aida to the role of head of Japan as part of its international growth strategy. Verve Group [...]

• Adverty and Mobile Game Developer Gold Town Games Enter into Strategic Partnership

  4 years ago News

  

  Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within [...]

• Anzu Welcomes Industry Expert Josh Schmiesing as a New Strategic Advisor

  4 years ago News

  

  Anzu.io the world’s most advanced in-game advertising platform, is pleased to announce the appointment of Josh Schmiesing as a strategic advisor. A true global executive, Josh has experience leading brands spanning 65+ countries in the areas of research, marketing, advertising, [...]

• Adverity Continues to Dominate as Momentum Leader in G2 Spring 2021 Report

  4 years ago News

  

  Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualisation Software in the G2 Spring 2021 Report. It has also received recognition as a leader in two new categories; Small-Business [...]

• Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

  4 years ago News

  

  Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the [...]