Latest Stories

• DoubleVerify Ramp Up European Operations: Q&A with Steve Brown, MD EMEA & Wayne Gattinella, CEO

  9 years ago News

  

  Today (14 October), ad verification company DoubleVerify are announcing further European expansion with the appointment of Steve Brown, managing director EMEA, to lead the charge. ExchangeWire spoke exclusively with Brown on his appointment and his remit in his new role, as well [...]

• Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report

  9 years ago News

  

  Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile ad spend (£802m) has taken over desktop spend (£762m) for the first time. In fact, it is mobile that has driven [...]

• Dominance of native; Mobile in the Morning

  9 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Dominance of native; Mobile in the morning; Obstacles to online; and [...]

• Everyone, Especially the Publisher, Wants to Retain Control: Q&A with Massimo de Magistris, GM EMEA, StickyADS.tv

  9 years ago News

  

  How has the rise of video changed the way publishers operate? Are they prepared for the ongoing developments in this space? Speaking with ExchangeWire, Massimo de Magistris (pictured below), GM EMEA, StickyADS.tv, explains how publishers are evolving to meet the [...]

• The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

  9 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: The Trade Desk tunes into programmatic audio in APAC; OohMedia makes a move for ECN in AU; [...]

• Tuned Global Wants Indonesian Brands to Think Beyond Audio

  9 years ago News

  

  Audio may not be a new media; but brands need to start thinking about how they can better use the medium in today's context to target and engage their audience. One key challenge facing marketers in Indonesia, for one, was to [...]

• IPA Bellwether Report Q3 2016

  9 years ago News

  

  Marketing budgets revised up to the highest rate in over two years as marketers hold nerve in face of Brexit uncertainty, reveals the IPA Bellwether report Q3 2016, released this Wednesday (11 October). Report Highlights -Record run of upward budget revisions extended [...]

• What Really Happens When a Video Ad Unit is Auctioned

  9 years ago News

  

  Online content is saturated with ads; the delivery of which is powered by numerous third-party technologies that ‘facilitate’ the delivery of an advertiser’s ad creative to a publisher’s website. Much of this activity is only seen and understood by ad-ops [...]

• The Programmatic Tug of War: How Header Bidding Can Help Us Drive Real Change

  9 years ago News

  

  The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since the move from print to digital, it’s become a perpetual tug of war between competing parties with very different ideologies [...]

• Video Will Become Dominant Growth-Driving Ad Format: Q&A with Erwin Plomp, VP RTB, Fyber

  9 years ago News

  

  What is the state of programmatic advertising in Europe and how will it continue to develop over the next 12 months? ExchangeWire speak exclusively with Erwin Plomp (pictured below), vice president, RTB, Fyber to find out his views on the challenges the market continues [...]