Latest Stories

• Google Defer FLoC Testing in Europe Over GDPR Fears; ByteDance Acquire Moonton for $4bn

  4 years ago News

  

  In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns emerge that it breaches EU data laws; TikTok parent-company ByteDance acquire Moonton Technology to bolster their Nuverse gaming unit; and [...]

• BidMind by Fiksu Partners With The Media Trust to Ensure HQ Inventory

  4 years ago News

  

  BidMind by Fiksu, a comprehensive DSP that provides granular targeting solutions for marketers, has partnered with The Media Trust, a digital risk management provider with a strong focus on securing the advertising supply chain. The partnership aims to ensure a [...]

• IAS Launches First Industry-Wide Digital Ad Verification Training Program

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.  "IAS Academy empowers marketers with best-in-class training and tools so they can make well-informed decisions [...]

• Ströer Extends Partnership with Hivestack

  4 years ago News

  

  Hivestack, one of the world's leading programmatic digital out-of-home (DOOH) ad tech companies, and Ströer Group, the leading German provider of out-of-home media (OOH), have extended their partnership. The new agreement will see Ströer continue to utilise Hivestack's Ad Server, [...]

• Microsoft in Talks Over $10bn Discord Acquisition; ironSource and Thoma Bravo Merge

  4 years ago News

  

  In today's ExchangeWire news digest: Microsoft reportedly enter talks to acquire Discord for at least USD $10bn; app economy business platform ironSource merge with Thoma Bravo Advantage; and Netflix are rumoured to be contemplating licensing their original series to linear [...]

• Adnami Signs Agreement with Matterkind to Deliver High-Impact Formats Programmatically Across Nordic Markets

  4 years ago News

  

  Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets - Sweden, Denmark, Norway and Finland. Working together as strategic partners, [...]

• Coupang Go Public in the US; 60% of India's Gamers are Aged 45-54, Finds InMobi

  4 years ago News

  

  In today's ExchangeWire news digest: Coupang, “the Amazon of South Korea”, goes public in the US; research from InMobi finds that 60% of India's adult gamers are aged between 45 and 54; and HBO Max generates USD $80m from upfront [...]

• Nova Enables Social Display Programmatically for 5,000 brands

  4 years ago News

  

  Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent and technology powering Social Display, its flagship creative solution that has been adopted by 5,000 brands [...]

• BuzzFeed to Shutter HuffPost's National News Operations; China's CAID Offers ATT Bypass

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: BuzzFeed announce they will shutter the national news operations of recently-acquired HuffPost; the China Advertising Association have developed an IDFA [...]

• Xandr's Harvin Gupta on AVODs, Google's ID Announcement, and Data Handling

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Harvin Gupta, director of solutions engineering at Xandr, joins ExchangeWire’s Rachel Smith and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - TV ads are making a [...]