Latest Stories

• Integral Ad Science Appoints Takeshi Yamaguchi as Japan Country Manager

  4 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced the appointment of Takeshi Yamaguchi as country manager, Japan to accelerate and lead the company’s growth locally.  Takeshi Yamaguchi joined IAS in 2015 to help expand its operations [...]

• AT&T to Create 'Super SVOD'; ACMA Receive $4.2m for Media Code Enforcement

  4 years ago News

  

  In today's ExchangeWire news digest: AT&T are reportedly planning to build a 'super SVOD' by combining WarnerMedia with Discovery; the Australian government promise AUD $4.2m to ACMA to help them enforce the News Media Bargaining Code; and the government of [...]

• ExchangeWire Investment Report - Q1 2021

  4 years ago News

  

  Highlights - Total recorded investment across the advertising and marketing technology industries in Q1 2021 surpassed USD$23.7bn, with an average disclosed transaction value of USD$244.8m. - M&A activity amounted to 67% of total funding, with consolidation driven by mobile players, private equity, [...]

• Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

  4 years ago News

  

  In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how machine learning can be applied to contextual solutions to provide reach and scale in cookieless environments. What are the key opportunities [...]

• Reframing The Industry: The MadTech Middleware

  4 years ago News

  

  The ad ecosystem map has been a staple of this industry for a good decade. From Scott Brinker’s Sistine Chapel martech work to the omnipresent ‘tidy box’ vendor map, we have used these resources to better understand the multitude of [...]

• Gray Television Buy 17 Meredith TV Stations; Twitter Acquire Scrolls in Newsletter Push

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Gray Television acquire 17 of Meredith's TV stations; Twitter acquire Scrolls as part of their move into newsletters; IPG Mediabrands [...]

• Unruly's Alex Khan on Verizon's Media Sale, SVODs in the US, and the Future of Broadcast TV

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Alex Khan, group MD international at Unruly, joins ExchangeWire’s Lindsay Rowntree and Ciaran O'Kane to discuss the latest news in ad tech and martech. Together, they discuss:   - Verizon have agreed to sell their [...]

• CoppaFeel! Zone in on Young Female Gamers with ‘In-Play’ Ad Campaign

  4 years ago News

  

  Breast cancer awareness charity CoppaFeel! has enlisted the leading UK-based in-game advertising company Admix to help launch the charity’s first foray into gaming, with a highly innovative ‘In-Play’ digital ad campaign running throughout summer 2021.  The campaign will feature CoppaFeel!’s standout [...]

• First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

  4 years ago News

  

  In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's readiness for the post-cookie era, and shares his thoughts on some of the most prominent alternative targeting solutions.   Has ad land [...]

• GumGum Partners with NewsGuard To Stop Advertising Dollars From Funding Misinformation

  4 years ago News

  

  GumGum, a global technology and media company specialising in contextual intelligence, today announced its partnership with NewsGuard, which provides an added layer of protection for brands against advertising on websites that publish misinformation.  As misinformation continues to rise, advertisers are more [...]