Latest Stories

• Didomi Wins Again on Appeal Achieving Dismissal of Nuisance Patent Infringement Suit By Veripath

  4 years ago News

  

  Didomi, a Paris-based marketing technology company, has successfully won again on appeal in a US federal appeals court achieving the dismissal of a nuisance patent infringement lawsuit by Veripath, Inc. Veripath claimed that cookie consent notices on Didomi’s website violated [...]

• Verizon Media Announces Simon Wheeler as Senior Director of Content, Expanding Remit to Southeast Asia and India

  4 years ago News

  

  Verizon Media has announced the promotion of Simon Wheeler to senior director of content following significant growth of Verizon Media’s Australian media brands.  Under his new regional remit Wheeler will lead editorial strategy in English-language regions including Australia, India and Southeast [...]

• "SneakyTerra" CTV Ad Fraud Scheme Revealed; Adwanted Acquire Mediatel Shares

  4 years ago News

  

  In today's ExchangeWire news digest: DoubleVerify identifies a new CTV ad fraud scheme dubbed "SneakyTerra"; Adwanted Group partners with Mediatel to acquire the shares of the company's retired stakeholders; and TikTok parent-company ByteDance pays USD $92m to settle a class [...]

• Expanding on Brand Safety for an Evolving Digital World

  4 years ago News

  

  With projected spend of almost USD$17bn (£12.2bn / JP¥1.82tn) in 2021, digital advertising is big business in Japan. Like any business with significant investment on the line, advertisers want to make sure their dollars are well spent, and that their [...]

• MGID Signs Exclusive Content Recommendation Contract with McClatchy

  4 years ago News

  

  MGID, the global pioneer in native advertising, has today announced its exclusive partnership with local journalism publishing network McClatchy, looking to bring content recommendations across all of their assets with the aim of maximising user engagement, traffic and monetisation [...]

• North Dakota Bill Cracks Down on App Stores; Digital Turbine Acquires Ad Colony

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: North Dakota proposes a law that could force app store operators to permit alternative payment systems; global mobile tech company [...]

• AOP's Richard Reeves on Stuff, Google vs US Publishers, and Spotify Audience Network

  4 years ago Podcast

  

  On this week’s episode of the MadTech Podcast, Richard Reeves, managing director of the Association of Online Publishers (AOP), joins ExchangeWire’s Mat Broughton and Ciaran O’Kane to discuss the latest news in ad tech and martech.   Together, they discuss:   - The head [...]

• Smart and White Ops Partner to Safeguard Digital Advertising from Fraud and Abuse

  4 years ago News

  

  Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart’s advertising platform, White Ops’ Advertising [...]

• BidMind by Fiksu Releases a Full List of Key Updates to its Platform

  4 years ago News

  

  The BidMind team has prepared a full list of all key updates implemented on their platform since its launch. The scope of updates includes geo-fencing, third-party audiences by Liveramp, IVT report, and a set of features helping customers to have [...]

• Sublime Introduces TopRoll®, a Proprietary New Video Ad Unit, Revolutionising Viewable Completion

  4 years ago News

  

  Sublime, the Creative Solutions specialist, today announced the launch of a pioneering new video ad format for mobile devices, TopRoll®, offering fully viewable completion. With its new and inventive ad solution, Sublime brings together premium video and true viewability. TopRoll® is [...]