Latest Stories

• Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

  4 years ago News

  

  Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building momentum from its $60.5m (43.5m) Series C fundraising round last year, the company is capitalising on the marketing industry’s move [...]

• Facebook's Encryption Plans a Danger to Children, Says Home Sec; Kantar Acquire Numerator

  4 years ago News

  

  In today's ExchangeWire news digest: UK home secretary Priti Patel joins child protection campaigners in criticising Facebook's plans to extend end-to-end encryption to Messenger and Instagram; Kantar acquire US consumer research group Numerator; and Amazon upped their content spend to [...]

• Inskin Media Partners with Right Thing.Media to Offer Effective, Brand-Safe Social Impact Advertising at Scale

  4 years ago News

  

  Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power [...]

• Facebook and Spotify Partner for 'Project Boombox'; Streaming Viewer Counter Sparks Horror

  4 years ago News

  

  In today's ExchangeWire news digest: Facebook and Spotify partner to develop a new in-app audio feature dubbed 'Project Boombox'; a new device that will allow streaming platforms "count" the number of people in a room draws shock and horror from [...]

• The Evolving Client and Agency Relationship

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Neil Jones (pictured below), senior digital marketing manager at Sky Betting & Gaming and author of the Media Strategist blog, explains how the agency model has changed over the past year, and outlines [...]

• Popular Turkish Action Game Wolfteam and Anzu Partner to Bring Blended In-Game Ads Into the Gameplay

  4 years ago News

  

  A new partnership between leading gaming company Netmarble EMEA and Anzu.io, the world’s most advanced in-game advertising platform, will bring blended in-game ads into Wolfteam, the massively multiplayer online first-person shooter (MMOFPS) PC game on Jupiter engine that is topping [...]

• ZEFR Appoint Kelsey Garigan as Executive Vice President, Head of North American Sales

  4 years ago News

  

  Zefr, the leading data company for brand suitability in video, has announced the appointment of Kelsey Garigan as executive vice president, head of North American sales. Kelsey has been a key member of the Zefr team since 2012, helping the business [...]

• German Data Regulator Fights WhatsApp Privacy Update; Applovin Shares Fall After IPO

  4 years ago News

  

  In today's ExchangeWire news digest: Hamburg's data commissioner fights to block WhatsApp's impending privacy update over concerns over how Facebook will collect and use data from the platform; Applovin see their share value drop by almost 20% after going public [...]

• Are Brand Partnerships the Answer to an Increasingly "Ad-less" World?

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Lawrence Dodds, Client Director at UM London, discusses why agencies should be embracing strategic brand partnerships to complement media campaigns and ensure consumer attention in an increasingly digitised advertising environment. Digital acceleration has ensured [...]

• Seedtag Continues To Build Momentum With Significant Growth and Company Rebrand

  4 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced that it has achieved significant growth in 2020 following further development and improvement of product capabilities over the past year. The organisation produced organic year-on-year growth of [...]