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  • £416.2m Digital Revenues in 2015 for Publishers; Use of Ad Blockers Rises

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: £416.2m digital revenues in 2015 for UK publishers; use of [...]

  • Large Rectangular Ads into Round Eyeballs: The Non-standard Ad Format Conundrum

    News

    Viewability is on a long journey and along the way it has been properly defined, received basic standards and become a core KPI in the quest to effectively measure campaign effectiveness. However, these milestones are bittersweet for non-standard ad formats, [...]

  • Unilever Programmatic Platform Debuts in Asean; Singapore Broadcaster Goes SpotX for Programmatic TV

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Mindshare unveils Unilever programmatic platform in Asean; Singapore broadcaster goes SpotX for programmatic TV; Tuned Global to [...]

  • Focus on Click-Based Metrics Driving Ad Fraud in Asia

    News

    Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of traffic numbers. It does not help that Asia's ad tech industry still looks at clicks as the primary metrics, which [...]

  • IAB UK's Latest Report Shows Ad Blocking on the Rise

    News

    Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22% of British adults online are currently using ad blocking software – up from 18% in October 2015. The report also [...]

  • Now & Next: Programmatic Out-of-Home

    News

    Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This [...]

  • Header Tag Bidding: Why Transparency Matters More Than Ever

    News

    Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being hosted at the IAB on 14 March on the topic of transparency, ExchangeWire speaks to [...]

  • The Writing's On the Wall for Facebook's SSP Product

    News

    In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange at the time, what was less known about LiveRail was that it also housed an ad server. In January 2016, Facebook announced [...]

  • Martech is The New Ad Tech: The Reality of Ad Blocking

    News

    The worlds of ad tech and martech have long been on a collision course. The lines between the two are becoming more blurred with a cross-pollination of capabilities within both company sectors. However, there is resistance between them operating in [...]

  • Cadreon’s View on Brazilian Ad Tech Market; MediaMath & DynAdmic Close Partnership in Brazil

    News

    This week’s Latin American RoundUp brings details of an interview with Walter Motta Junior, co-director, Cadreon Brazil, in which he analyses the local ad tech scenario. He emphasises that even though players have evolved to preferred and private deals, there are still [...]

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