Latest Stories

• Twitter Acquires Podcast App Breaker; fuboTV Sees Success in 2020

  4 years ago News

  

  In today's ExchangeWire news digest: Twitter boosts its plans for its own podcasting network by acquiring podcast app Breaker; live sports streaming service fuboTV reports better-than-expected results for 2020; and the US box office sees revenues crumble by 81%.   Twitter builds [...]

• Viacom Inks Hulu+ Live TV Carriage Deal; Influencer Impact Growing

  4 years ago News

  

  In today's ExchangeWire news digest: ViacomCBS reaches a deal with Hulu+ Live TV for the virtual channel to carry 14 of its cable networks; a report from Klear finds that influencer reach and impact grew by 57% in 2020; and [...]

• Fraud Detected on Shopify; S4 Capital Acquires 2 New Agencies

  4 years ago News

  

  In today's ExchangeWire news digest: Fakespot reports notable levels of fraud on Shopify; S4 Capital acquires 2 new agencies and merges them with MightyHive and MediaMonks; and Univision plans to launch a new streaming service in the first half of [...]

• Alibaba Faces Antitrust Probe; Facebook and Google Allegedly Formed "Secret Pact"

  4 years ago News

  

  In today's ExchangeWire news digest: Alibaba is investigated by Chinese regulators over allegations of anticompetitive behaviour; the US state attorneys general suit against Google and Facebook asserts that the firms formed an alliance to fend off antitrust probes; and November [...]

• Re-Architecting the Mechanisms of Digital Marketing

  4 years ago News

  

  Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and the overhaul of targeting infrastructure as steps towards achieving a more open and honest space. These changes are not a [...]

• Redefining ‘Working Media’ Will Change the Supply Path Narrative From ‘Trust’ to ‘Understanding’

  4 years ago News

  

  In a year that has truly emphasised the value of a budget, finding media that is worth spending on has never been more imperative. With buyers forced to scrutinise their strategies and to recognise the value (or lack thereof) of [...]

• 17 European Ad Tech Companies that Will Have A Big 2021

  4 years ago News

  

  There are lots of startups emerging from Europe that are addressing measurement and targeting in a privacy-first world. Below I profile 17 European ad tech companies that will have a big 2021, and why you, dear readers, need to keep [...]

• Publishers Know their Audiences Best: Q&A with David Folgueira, Prisma Media

  4 years ago News

  

  As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech industry has had to find and develop new ways to target audiences whilst upholding their right to privacy. One such [...]

• Bidstack Partners with Codemasters® to Drive Hands, Face, Space Messaging in DiRT Rally 2.0™ and GRID®

  4 years ago News

  

  Codemasters® today partnered with Bidstack and the government to promote the ‘Hands, Face, Space’ health messaging in DiRT Rally 2.0™ and GRID®. The messaging is part of the Government’s efforts to get the essential messaging into more homes during the Christmas period, and remind [...]

• The MadTech Podcast 2020 Christmas Special

  4 years ago Podcast

  

  It's the MadTech Podcast Christmas Special! In this episode, ExchangeWire's Rachel Smith, Lindsay Rowntree, Ciaran O'Kane, and Grace Dillon share their thoughts on some of the biggest stories of 2020. In this festive session, the team discuss: Google's decision to [...]