Latest Stories

• DOJ Closes in on Google; Indian Government Bans "Threatening" Apps

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US Department of Justice finalises its plans to take Google to court; India bans almost 60 apps over concerns [...]

• tmwi Achieve a Double Award Win with Nestlé Purina

  5 years ago News

  

  tmwi, a leading innovator in data and marketing, today announced that they achieved a significant double win in the FMCG and Best B2C categories at The Drum Search Awards 2020 for their work with Purina, a subsidiary of Nestlé. The [...]

• Luxasia's Avis Easteal on ByteDance, Consumer Demand in China, and DTC Marketplaces

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Avis Easteal, regional head consumer at Luxasia, to discuss the latest news in ad tech and martech. In this week’s episode:   - TikTok owner ByteDance has [...]

• PubNative White Paper: Deconstructing the In-App Bidding Landscape

  5 years ago News

  

  PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header bidding rapidly advances, PubNative takes a step back to look at where it all began in order to predict how [...]

• Study Finds Some Facebook Apps Misuse User Data; TikTok Looks to Quell Privacy Concerns

  5 years ago News

  

  In today's ExchangeWire news digest: researchers find that some third-party Facebook apps may be misusing their users' email addresses; TikTok rushes to reassure its users over findings that the app can access device clipboards; and the French government introduces tax [...]

• Digital Video Key Channel for Brand Building and Driving Sales

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of advertisers are investing in digital video [...]

• Adverity Now Available in the Microsoft Azure Marketplace

  5 years ago News

  

  Adverity, the data intelligence platform, today announced the availability of Adverity ETL for Azure and SQL Server within the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. Adverity’s customers can now take advantage of [...]

• New Employment Segments With Over 400 million Profiles from OnAudience.com

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and [...]

• Anzu and League-M Europe Unite to Bring In-Game Video Advertising to More European Brands

  5 years ago News

  

  Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic partnership, League-M will strengthen Anzu’s position in the region, enabling [...]

• CCPA Comes into Force; May Saw Australian Ad Spend Fall 40%

  5 years ago News

  

  In today's ExchangeWire news digest: the California Consumer Protection Act (CCPA) comes into force today, allowing the state's attorney general to act on complaints of data breaches; Australia records a 40% decline in ad spend during May; and Facebook updates [...]