Latest Stories

• Exponential Interactive Announces its New Business Division, VDX.tv, is Expanding into International Markets

  5 years ago News

  

  Digital advertising leader Exponential Interactive announces today that it is rolling out its new, video driven business division, VDX.tv, in international markets. VDX.tv allows brands to serve tailor-made video-driven experiences across screens, including connected TV (CTV) and over-the-top (OTT). This [...]

• Adverty Becomes Latest Vendor to Join IAB Europe’s TCF

  5 years ago News

  

  Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework (TCF), designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) [...]

• Verve Group Receives IAB Tech Lab’s Open Measurement SDK Certification

  5 years ago News

  

  Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM) SDK certification for display and native video ad formats. This certification provides Verve Group partners with stronger ad viewability measurement [...]

• Facebook Threatens Ban of News Content in Australia; US-TikTok Deal Close to Completion

  5 years ago News

  

  In today's ExchangeWire news digest: Facebook Australia states it will block news from its platforms in response to the ACCC's new code; ByteDance is reportedly close to reaching a deal for a US takeover of popular video app TikTok; and [...]

• ExchangeWire & TheGamingEconomy on Epic Games vs Apple; Facebook News Expansion; GroupM's 'Global Marketing Monitor' Insights

  5 years ago Podcast

  

  On this week's episode of The MadTech podcast, team edition, Rachel Smith and Lindsay Rowntree are joined by fellow WireCorper, Mat Broughton, editor of TheGamingEconomy. They discuss the continuing developments and the latest court ruling on the fight between Epic [...]

• Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue

  5 years ago News

  

  In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]

• Adapt or Die: 7 Things Inflight Advertising Can Learn From TV Broadcasters

  5 years ago News

  

  Few industries remain untouched by COVID-19, but travel has been hit particularly hard by the global pandemic. Now, as the world begins to re-emerge from lockdown, it's time for the travel sector to get back in action and look for [...]

• Unruly Data Uncovers UK Consumer Attitudes Towards CTV During COVID-19

  5 years ago News

  

  Research Finds CTV More Effective at Driving Key Consumer Behaviours   77% Of UK Consumers Prefer To Watch TV Shows For Free With Ads Than Pay To Watch Ad-Free  57% Plan To Reduce Amount They Pay For TV  Video advertising platform Unruly today (26th August) released a study that investigates consumer attitudes and [...]

• MGID Partners with Opera Ads to Expand Reach for Advertisers

  5 years ago News

  

  MGID, the global pioneer in native advertising, yesterday (24th August) announced it has signed a deal with Opera Ads, one of the world’s major browser providers and leader in AI-driven content delivery. Through the deal, MGID will provide advertisers with access to [...]

• OnAudience.com Introduces Over 300 Million Profiles of Mobile Shoppers

  5 years ago News

  

  OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers to reach over 300 million profiles of mobile shoppers across the world. According to eMarketer, more than two-thirds of US digital [...]