Latest Stories

• mediarithmics Partners with Channel 4 to Elevate Campaign Targeting

  5 years ago News

  

  Channel 4 has selected leading ad tech provider, mediarithmics as their advanced data platform partner to hone their campaign targeting capabilities, as part of the broadcaster’s ongoing strategy to accelerate digital across the business. The solution that mediarithmics has created in [...]

• Cavai Announces Significant Growth Plans with Investment Partner, Unveils Senior Key Hires

  5 years ago News

  

  Cavai, the leading conversational advertising platform, has announced that following on from the investment of €1.5m from Norwegian state-owned investment company Investinor, they are expanding the European team with four key hires. Cavai already has clients such as VISA, Santander, J [...]

• US Officials Push to Dismantle Google Ads; Facebook Labels State-Owned News Posts

  5 years ago News

  

  In today's ExchangeWire news digest: US state officials appear to be preparing to break up Google's ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube's biggest rival for the 4 - [...]

• Germany Outlaws Assumed Consent; Vice Australia Cuts Jobs, Closes Virtue

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the Federal Court in Germany upholds a ruling to ban assumed consent for unnecessary cookies; Vice Australia announces significant job [...]

• Essence's Matt McIntyre on Zynga, Quibi, and The Guardian

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Matt McIntyre, VP programmatic, Essence, to discuss the latest news in ad tech and martech. In this week's episode: - Social gaming company Zynga has [...]

• A Call to Step Up: Industry Figures Respond to ISBA Transparency Report

  5 years ago News

  

  Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report, which was carried out by PwC, varied, with some industry figures questioning its methodology and others asserting that the report [...]

• Impact Closes Q1 with New Clients and Partner Integrations as Partnership Economy Grows

  5 years ago News

  

  Impact, the global leader in Partnership AutomationTM, today announced the addition of just over 115 new customer wins in Q1 of 2020, rounding out its total client roster to more than 1,100 worldwide. New additions extend across Impact’s global reach in the US, APAC [...]

• Google Hit with $5b Lawsuit Over Incognito Tracking; Snapchat Launches Dynamic Product Ads

  5 years ago News

  

  In today's ExchangeWire news digest: Google is hit with a $5b lawsuit for allegedly tracking users whilst in Incognito mode; Snapchat launches ecommerce platform Dynamic Product Ads; and Forrester projects that more than 50,000 jobs will be cut from US [...]

• European Digital Advertising Market Exceeds €64b in 2019

  5 years ago News

  

  Market forecasts for 2020 show that digital advertising could decline by -5.5%. All other media expected to experience -21.3% decline this year.   IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact [...]

• US Extends Digital Tax Probe to EU and UK; The Guardian Launches Registration Wall

  5 years ago News

  

  In today's ExchangeWire news digest: the US government announces that it will investigate digital taxes imposed by other countries; The Guardian launches a registration wall, making a fresh bid to acquire first-party data; and OTT revenues are now projected to [...]