Latest Stories

• Upgrading Transparency Standards from Optional Carrots to Mandatory Sticks: Jonas Jaanimagi

  5 years ago News

  

  In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA's recent study on the programmatic supply chain, and contemplates how the industry should respond to its findings.   Last week in the UK the [...]

• United Despite Crisis: How Social Media is Keeping the UK Connected

  5 years ago News

  

  As Coronavirus continues to disrupt business, social media usage has become a core area of concern for advertisers, proving a tricky area to capitalise on as impressions frequently fail to translate into revenue. Yet brands have also been quick to [...]

• Brand Safety: Easier to Achieve with Native

  5 years ago News

  

  In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands the safety they're looking for. Brand safety is a growing concern across APAC, but the solution may be simpler than you [...]

• FreeWheel and Adform Launch Programmatic Buying Initiative for Premium Video in Europe

  5 years ago News

  

  FreeWheel, a Comcast Company and provider of the industry’s leading video advertising software, has today (13th May) announced an expansion of its European partnership with Adform, the integrated advertising platform. The partnership will make programmatic buying via their respective softwares [...]

• CPMs Down Across Programmatic and Social; DSPs Clamp Down on Duplicated Bids

  5 years ago News

  

  In today's ExchangeWire news digest: Omnicom Group finds CPM is down across programmatic and social, with video inventory stacking up; DSPs begin clamping down on bid duplication by SSPs; and Twitter makes working from home permanently an option for its [...]

• Sojern Launches New Interactive COVID-19 Travel Insights Dashboard

  5 years ago News

  

  Sojern, a leading provider of digital travel marketing solutions, today (13th May) launched a new interactive dashboard providing real-time COVID-19 travel insights. These insights will empower Sojern’s customers, partners and industry leaders to forecast travel demand and make informed decisions [...]

• Sojern Reveals Latest COVID-19 Impact on Middle East and Africa Travel

  5 years ago News

  

  With access to real-time traveller audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share current Middle East and Africa (MEA) travel trends. These insights are based on data collected on the 11th May, [...]

• Sojern Releases Latest Findings on COVID-19 Travel Impact

  5 years ago News

  

  With access to real-time travel audiences and unmatched visibility into global travel demand, Sojern is in a unique position to share the current travel trends at the forefront of marketers’ minds. These insights are based on data collected on the [...]

• DTCs Fuel Ad Demand; US Scatter Broadcast Pricing Falls

  5 years ago News

  

  In today's ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter TV ad slots declines across US broadcasters; and Sky inventory is added to NBC Universal's One Platform.   US DTC ad demand [...]

• The MadTech Podcast Special: Connected TV - Realising The Opportunity

  5 years ago Podcast

  

  In addition to our regular weekly podcast, we've launched The MadTech Podcast Special, which is an opportunity to get into a particular subject area in more detail, over two or three shorter episodes.  Our first series focuses on CTV, and the [...]