Latest Stories

• EU Unveils Plans to Crack Down on GAFA; US Considers Banning Chinese Apps

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the EU's Margrethe Vestager announces plans to tackle GAFA; the US threatens to ban TikTok and other Chinese tech firms; [...]

• Imagen's Jay Richards on the Facebook Boycott, DTC Profitability, and a Potential Ban of TikTok in the US

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jay Richards, founder of Imagen Insights, to discuss the latest news in ad tech and martech. In this week’s episode: - The Facebook advertising boycott continues [...]

• FreeWheel Hires Ex-InMobi Head of Programmatic Xavier Llerena to Lead Europe DSP Strategy

  5 years ago News

  

  FreeWheel, a Comcast Company and the provider of the industry’s leading video advertising software, today announced the appointment of Xavier Llerena as senior director, DSP partnerships. In his new role, he will manage buyside relationships, set the vision for DSP [...]

• Unruly Expands Brand Protection Suite for Advertisers Through Global DoubleVerify Partnership

  5 years ago News

  

  Video ad tech company Unruly today announces it has expanded its brand protection solution through a global partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. Unruly’s partnership with DoubleVerify, which was extended in the US earlier this year, is [...]

• Tech Firms Cease Sharing Data with Hong Kong; Which? Uncovers Ease of Ad Fraud on Google

  5 years ago News

  

  In today's ExchangeWire news digest: tech firms announce they will stop sharing user data with the Hong Kong government after a new law gives police more power over internet content; Which? finds that fraudsters can easily peddle fake adverts across [...]

• Permutive Raises $18.5 Million Series B Funding to Help Publishers Harness Their Data

  5 years ago News

  

  Permutive – the publisher-focussed data management platform – today announces it has raised USD $18.5m (£14.7m) Series B funding, led by Octopus Ventures with participation from EQT Ventures and earlier investors. The company, which works with global publishers, tripled revenue [...]

• Instagram Looks to Trial Reels in India; TikTok Under Investigation by US FTC and DOJ

  5 years ago News

  

  In today's ExchangeWire news digest: Instagram announces it will trial TikTok-challenger Reels in India; TikTok is facing investigation by the US FTC and DOJ for allegedly failing to adhere to children's privacy rules; and a study by Digital TV Research [...]

• GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

  5 years ago News

  

  GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a [...]

• Anzu Welcomes Senior Marketing Executive David Sable as a Strategic Advisor

  5 years ago News

  

  Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry [...]

• US Considers Banning Chinese Apps; Advocacy Groups Warn Against Google's Fitbit Purchase

  5 years ago News

  

  In today's ExchangeWire news digest: US Secretary of State Mike Pompeo reveals that the US may decide to ban Chinese social media apps; consumer advocacy groups write to regulators to warn against Google's purchase of Fitbit; and Facebook reveals that [...]