Latest Stories

• Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind

  5 years ago News

  

  Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent than ever. With concerns surrounding how advertisers use consumer data pre-dating the current crisis, how is the industry responding to [...]

• Ogury Appoints Antoine Barbier as Senior Vice President of Product

  5 years ago News

  Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as senior vice president, product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s [...]

• Unruly Appoints Former Oath and AOL Director Alex Khan as UK Managing Director

  5 years ago News

  

  Video ad tech company Unruly, part of Tremor International, today (28 May) announces the appointment of former Oath and AOL Managing Director, Alex Khan, to the position of UK managing director. Following the acquisition of Unruly by Tremor International in January [...]

• Indian Brand Leaders Prepare for Ad Renaissance; News Corp Closes 112 Print Publications

  5 years ago News

  

  In today's ExchangeWire news digest: India's biggest brands gear up to resume advertising after COVID disruption; News Corp Australia confirms it will close over 100 of its print publications, with most moving online; and a recent survey finds that US [...]

• Sojern Releases Latest Insights on European COVID Travel

  5 years ago News

  

  Sojern has released its latest findings on how travel trends in Europe are being impacted by the COVID-19 outbreak. The most recent insights, from data collected yesterday (26 May), are based on over 350 million traveller profiles and billions of [...]

• Understanding Identity and Targeting in a Post-Cookie World: IAB UK

  5 years ago News

  

  When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within two years - following similar moves by Mozilla’s Firefox and Apple’s Safari - it heralded in a new era of [...]

• Ban on Political Ad Microtargeting Introduced in US; Pinterest Launches Grocery Feature

  5 years ago News

  

  In today's ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in the US; Pinterest sees success with a new feature that allows users to buy food through clickable ads; and Twitter [...]

• Context is Everything: Q&A with Steven Filler, Union

  5 years ago News

  

  As the Coronavirus crisis persists, brands and advertisers are continuing to consider how to conduct themselves as the situation evolves. One key issues surrounding brands is that of propriety - is it appropriate to keep on advertising? If so, how [...]

• S4 Capital Adds Digodat to MightyHive; UK Advertisers Expect Modest Recovery in June

  5 years ago News

  

  In today's ExchangeWire news digest: S4 Capital's MightyHive is joined by Latin-American tech consultancy Digodat; UK media buyers cautiously anticipate some improvement to ad spend from next month; and Facebook launches the Shop feature, allowing users to buy directly from [...]

• US Prepared to Take Google to Court; Conde Nast Launches Data Offering

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition: the US government declares it's ready to file a lawsuit against Google for anti-competitive behaviour; publisher Conde Nast has launched [...]