Latest Stories

• IAS Threat Lab Calls for Industry To Update Ads.txt Files to Stop Growing Bot Scheme

  5 years ago News

  

  Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalises on [...]

• Commerce: The Untapped Revenue Stream Publishers Cannot Afford to Ignore

  5 years ago News

  

  Writing exclusively for ExchangeWire, Brian Lovett (pictured below), director of product, commerce, Sovrn, discusses how digital commerce can be used to effectively supplement revenue from display advertising amidst tumultuous times for media. “Increasingly a successful digital media company will be one [...]

• First 3D Gaming Ad-Verification Pilot Delivers 23% Higher Viewability than Display Ads

  5 years ago News

  

  The first-ever programmatic in-game advertising campaign to be independently verified has seen a 23% increase in viewability of ads — compared to traditional digital advertising. In the pilot, in-game advertising platform Anzu and military-grade cybersecurity company CHEQ delivered the first-ever ad-verification [...]

• Mindshare Sweden's Jan Montwill on Kraft Heinz, Brandless, and the FTC

  5 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Jan Montwill, digital director, Mindshare Sweden, to discuss the latest news in ad tech and martech. On this week's episode: - Kraft Heinz plans to [...]

• Anzu.io Partners With Forensiq; Talon Expands into Europe

  5 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Anzu.io partners with Forensiq; Talon expands into Europe; Peer39 releases January 2020 Benchmark Report; Dwise incorporates Digital Element [...]

• Peer39 Releases January 2020 Benchmark Report

  5 years ago News

  

  A recent IAB report found that 94% of marketers are using blacklists to tackle brand safety. With this in mind, Peer39 conducted research examining how much news content is brand safe and discovered there is USD$15m of suitable inventory in [...]

• Dwise Improves Geotargeting with Digital Element’s Location-Based Technology

  5 years ago News

  

  Digital Element, the global IP geolocation data and services provider, today announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise focuses primarily on programmatic media to help brands engage with [...]

• Anzu.io Partners With Forensiq

  5 years ago News

  

  In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and score general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) [...]

• Let’s Wake Up: IP Infringement is Everyone’s Problem

  5 years ago News

  

  In this exclusive article for ExchangeWire, Peter Szyszko (pictured below), CEO and founder of White Bullet Solutions Limited, discusses why perceptions on IP need to be shifted in response to the danger it risks to brand marketers, ad tech providers, [...]

• Broadsign Partners with CAASie by Heurist to Offer Programmatic DOOH in Australia

  5 years ago News

  

  Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]