Latest Stories

• IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

  5 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]

• APAC Media Expected to Have Fastest Recovery; S4 Updates Q1 Trading Report

  5 years ago News

  

  In today's ExchangeWire news digest: ECI analysis finds media inflation will recover more quickly in APAC than in any other region; S4 Capital releases an updated Q1 trading performance report; and Discovery reserves prediction as it sees Q1 revenues fall.   APAC [...]

• First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

  5 years ago News

  

  Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of third-party cookies spells for the ad industry. The termination of third-party cookies will have a range of consequences for different parts [...]

• ISBA Programmatic Study Reveals Flaws in Supply Chain; Kinesso Launches Matterkind

  5 years ago News

  

  In today's ExchangeWire news digest: a study on programmatic carried out by the ISBA unearths flaws in supply chain; IPG's Kinesso launches new solutions and advisory service, Matterkind; and Roku relaunches dataxu DSP as OneView.   ISBA programmatic study reveals flaws in [...]

• Opportunities are Present Despite Ad Spend Fall: Industry Figures Respond to AA/WARC

  5 years ago News

  

  Last week saw the publication of key advertising performance report, the Advertising Association/WARC (AA/WARC) Expenditure Report. ExchangeWire speaks to figures within the industry to get their thoughts on the report's findings. Context and sentiment can help brands capture untapped audiences It's no [...]

• Impact Drives Expansion Across EMEA With Key Hires

  5 years ago News

  

  Impact, the global leader in partnership automation, has announced the appointment of seven new members to its Finance, Business Development, Agency and Enterprise Sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]

• PubNative and Applift Join Forces with Verve to Form Verve Group

  5 years ago News

  Today (5 May 2020) Verve Group is formed, unifying recent Media and Games Invest acquisitions; Verve, the location-based mobile marketing platform based in New York and Carlsbad (CA), PubNative, a global mobile ad exchange, and Applift, a global mobile growth [...]

• Clearcode Appoints New CEO and COO to Lead Ad Tech and Martech Development

  5 years ago News

  

  Leading ad tech and martech development company, Clearcode, has announced changes to its management board with the appointment of Piotr Banaszczyk as the new CEO and Tomasz Chmielewski as the COO. Established in 2009, Clearcode’s recent management board was led by [...]

• Xandr Teams up with IBM and Reach to Tackle “Coronavirus Blocklist”

  5 years ago News

  

  A collaboration between IBM and Xandr, AT&T’s advanced advertising company, and the UK’s largest commercial news publisher Reach, heralds a major breakthrough for the news industry, as publishers struggle to monetise their content despite huge demand from readers for high [...]

• WPP Wins Unilever's China Account; Prime Media Group Revenue Falls

  5 years ago News

  

  In today's ExchangeWire news digest: WPP is awarded management of Unilever's mainland China account; Australia's Prime Media Group reports a fall in April revenue; and NBCUniversal gets a restructure amid the Coronavirus. WPP wins Unilever's mainland China account Unilever has put WPP [...]