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PubNative Announces Strategic Partnership with Leading Japanese SSP fluct
PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU [...]
We Love PIE: 20 Predictions for 2020
It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]
Predictions 2020: Publisher Monetisation
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher [...]
Primis Partners with Reuters for Content Syndication
Primis, The Video Discovery Platform has upgraded its ongoing partnership with Reuters to distribute its content across the Primis network. This partnership will allow Primis to add a high quality content provider to its extensive video content library. Reuters video [...]
How to be the Best at Drive-to-Store Advertising
In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to [...]
Viewers Take Control of TV
Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India's regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, [...]
UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB [...]
AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week's episode: - Yahoo Japan [...]
Broadsign and Adform Streamline Global Programmatic Omnichannel Media Buys
Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent [...]
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