Latest Stories

• Predictions 2020: Transparency

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, [...]

• Primis to Support ID5 Universal ID

  6 years ago News

  

  Primis, The Video Discovery Platform has joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user [...]

• Illuma Develops Peer Group Targeting Technology

  6 years ago News

  

  Illuma Technology, an independent contextual AI specialist in London, has developed an audience expansion technology called Peer Group Targeting®, which it claims solves some of the issues facing the advertising industry with the declining viability of the cookie - namely, [...]

• Toplitz Productions Signs Exclusive Partnership with Anzu.io

  6 years ago News

  The in-game advertising platform Anzu.io today announced it has signed an exclusive partnership to bring in-game ads to video game publisher Toplitz Productions. The two-year contract allows Toplitz Productions to integrate selected games across all platforms, making their games accessible [...]

• Predictions 2020: TV, CTV & Streaming

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, [...]

• PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES

  6 years ago News

  

  Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and [...]

• Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement

  6 years ago News

  

  Tru Optik, the audience intelligence and data-management platform (DMP) operating across Connected TV (CTV), today announced a partnership with Anzu.io, a leading blended in-game advertising platform that brings real-world ads into video gaming and esports, to make first and third-party [...]

• Predictions 2020: Audio

  6 years ago News

  

  As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, [...]

• Project Advisor Paul Evans on the ICO, Defining Programmatic, and Digital Ad Effectiveness

  6 years ago Podcast

  

  On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Evans, independent project advisor, to discuss the ICO, Allbirds, defining programmatic, and digital ad effectiveness. On this week’s episode: - The ICO fact-finding forum, [...]

• Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Programmatic spend to exceed USD$100bn (£77.7m) in 2019; Global releases DAX Cross Device; ad-supported hyper-casual games proliferate by [...]