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Why APAC's Advertising Industry should Prepare for In-App Header Bidding
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised on this method of ad purchasing. Given the high pace of development in the APAC region, especially in the mobile [...]
Triton Digital Integrates dataxu’s TouchPoint DSP with the a2x Programmatic Marketplace
Triton Digital, a global technology and services leader to the digital audio and podcast industry, announced today the integration of its programmatic audio advertising marketplace, a2x, with the TouchPoint DSP by dataxu, a leading software provider for marketing professionals. The [...]
Safari ITP 2.2 & Chrome Privacy Tools: Sun Setting on the Third-Party Cookie
The past month has seen a dramatic shift in browser-based user privacy, with the third-party cookie looking set to crumble. In their latest update to Safari, Apple has implemented the next version of Intelligent Tracking Prevention, referred to as ITP 2.2, [...]
PubMatic Reveals Q1 2019 Mobile Advertising Trends; Measured Launches
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: PubMatic reveals Q1 2019 mobile advertising trends; Measured launches cross-channel incrementality measurement for marketers; Adjust releases annual Global [...]
59a's Adam Ray Discusses Do Not Track Plus, Linear TV & Mental Health Awareness in Advertising
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Rachel Smith are joined by Adam Ray, CEO and Founder, 59a, to discuss the latest madtech news and trends. In this episode: - The IAB urging the US Congress and [...]
In-housing on the Sell-Side: Q&A with Geoff Smith, eBay
'In-housing' is one of the buzzwords currently sitting near the top of the 2019 ad tech lexicon, in an interminable race with other terms such as 'transparency'. But how should in-housing truly be defined, what role do agencies have to [...]
Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads
PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter [...]
Digital Ad Fraud: How the Money Flows
Whilst the problems associated with ad fraud are well documented, the mechanisms by which malicious players act, along with how it is possible for the money to flow from legitimate sources to hackers, is discussed less frequently. To that end, [...]
The Spanish Programmatic & Martech Industry in 2019: Predictions & Reflections
The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more [...]
Data Breaches: The Broken Record of Facebook
Social networking platform Facebook has hit the headlines with a damning regularity in recent months due to seemingly chronic mismanagement of their data. Despite cap-in-hand ads running last summer proclaiming: "From now on, Facebook will do more to keep you [...]
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