Latest Stories

• Infectious Media's Dan Larden on Google's Privacy Tools & Amazon's Play for Shopper Marketing Budgets

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Dan Larden, global strategic partnerships director, Infectious Media, to discuss the latest madtech news and trends. In this episode: - Google's launch of their new [...]

• With Demand Manager, Rubicon Project Introduces Prebid as a Service

  6 years ago News

  

  Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is a new service that makes it easy for large publishers to deploy, configure, and optimise their own Prebid-based header bidding [...]

• Supply Chain Transparency Should Have a Buy-Side Twin

  6 years ago News

  

  Advertising fraud has for a long time cast a shadow over the ad- and martech ecosystem, compromising everything from brand safety to industry finances, with estimates suggesting an annual loss of USD$44bn (£33.6bn) by 2022. Writing exclusively for ExchangeWire, Michael McNeeley [...]

• Why the Rise of Ad Fraud and the Fall of Brand Safety Needs to be Reversed

  6 years ago News

  

  The ad industry has long struggled with a poor public reception, with trust in the industry at a low ebb, partly due to the high prevalence of fraud. Brand safety has therefore become a key issue for marketers, ensuring that [...]

• Programmatic Technology Is Heralding New Growth in OOH

  6 years ago News

  

  Out of home (OOH) advertising has been around for centuries, however the addition of programmatic technology and sophisticated data management methods have made this format one of the most exciting and rapidly developing sectors within the ad industry. In this [...]

• Teads Announces Official Launch Into Netherlands Following Exclusive Partnerships With Hearst and Vice Netherlands

  6 years ago News

  

  Fabio Corona will run the new office as Managing Director along with first hire, Michiel van Turnhout, as Commercial Director Hearst’s premium online magazine portfolio’s span 19 international brands including; Vogue, Glamour, Cosmopolitan, ELLE, Quote, Runner’s World and Quest - reaching [...]

• Cadreon/UM Malaysia Lead the Nominations at The Wires APAC Awards

  6 years ago News

  

  The shortlist for The Wires APAC inaugural awards has been announced and Cadreon/UM Malaysia led the finalists, with four nominations across the categories. Celebrating businesses and their use of technology, expertise and innovation within ad tech and martech, The Wires is [...]

• AA/WARC Report Q4 2018: Nine Consecutive Years of Growth

  6 years ago News

  

  UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlights Q4 2018 growth totalled £6.5bn, a year-on-year [...]

• Appodeal Introduces Stack, Scales Mobile App Businesses; S4Capital announces strong Q1 2019 growth

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Appodeal introduces Stack; S4Capital announces strong Q1 2019 growth; FEPE International to rebrand as World Out of Home [...]

• MediaSense's Ryan Kangisser Discusses Altice-Cheddar, Google Defaulting to Ads.txt Inventory, and P&G Purchasing DTC Brands

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ryan Kangisser, Partner, MediaSense, to discuss the latest madtech news and trends In this week's episode: - Altice USA buys Cheddar for USD$200m (£151m). Is [...]