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Rubicon Project Announces Integration with LiveRamp's IdentityLink
Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer. LiveRamp’s IdentityLink is a neutral, [...]
Clear Channel Outdoor and Broadsign Announce Partnership
Broadsign, a leading digital out-of-home (DOOH) marketing platform and Clear Channel Outdoor, one of the world’s largest OOH providers, today announced a new partnership that enables brands to tap CCO’s US DOOH inventory via Broadsign’s programmatic supply-side platform (SSP) Reach. [...]
Why All Brands Should Consider Mobile Advertising Within Esports
In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the [...]
The Three Dimensions of Identity
In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of identity, the consolidation in cross-device solutions, and the importance of a persistent ID currency managed by a specialist provider. Identity is [...]
InfoSum Launches First-Party Data Platform; Smart Expands to UK Market
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: InfoSum launches first-party data platform; Smart expands to UK market; VIOOH research: 2020 to be year programmatic digital [...]
DoubleVerify on Facebook News, WPP, and Log-Level Data
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree and Mat Broughton are joined by DoubleVerify's Mark Pearlstein, CRO, and Tanzil Bukhari, managing director EMEA, to discuss the latest news in ad tech and martech. On this week’s episode: - [...]
Smart Expands to UK Market with Opening of London Office
Smart AdServer, a leading independent ad monetisation platform, today announces its market launch in the United Kingdom with the opening of a London office. Pierce Cook-Anderson has been appointed UK Country Manager and will lead UK operations, providing simple and [...]
InfoSum Launches Pioneering First-Party Data Platform: Discovery
InfoSum today announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent [...]
Post-Cookie Lessons from Germany: An Industry Call-to-Action
As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity and data at Index Exchange, discusses what approaches publishers in the German and wider global market can take to capitalise [...]
British Gas Engaging Audiences with Personalised Video
British Gas, working with nucleus, has become the first advertiser to utilise a new personalised video platform from A Million Ads. A Million Ads now creates personalised video ads, serving messages to viewers with a dynamic video, that speaks to [...]
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