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Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project
Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge facing publishers and ad tech alike, along with the strategies which can be used to overcome these using presently-available solutions. How [...]
ISBA's Steve Chester on Snapchat, Netflix, and Rebates
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Steve Chester, director of media, ISBA, to discuss the latest news in ad tech and martech. On this week’s episode: - In a move thought [...]
Impact Announces Discovery for Finding, Identifying, and Authenticating Influencers and Other Partners
Impact, a global leader in Partnership Automation, today announced the Partnership Cloud’s new Enhanced Discovery capability, enabling organisations to search a wide net of influencers (spanning different social networks), mobile app partners, content creators, premium publishers, and more. The solution [...]
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