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Rubicon Project Acquires RTK.io
Rubicon Project, the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services that bring simplicity and control to header bidding for publishers. RTK’s solution is built on Prebid, the same open source framework [...]
Swetha Ganesan Joins Placements.io as Director of Solutions Consulting
Placements.io, the revenue management system for publishers, today announced that veteran digital advertising industry alumna Swetha Ganesan has joined the company as Director of Solutions Consulting. Ganesan will be responsible for leading the growing Solutions team while also on-boarding new [...]
Why it’s Time to Break Down the Barriers Between Brand and Performance
Marketing efforts in recent years have tended towards the quantitative measure of performance. How many people could have seen the ad, how many people have clicked it, and how many people have bought a product after clicking the ad. However, [...]
Global Martech Market Hits USD$121.5bn (£94.6bn); AI Measures Emotional Response to Advertising
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Global martech market hits USD$121.5bn (£94.6bn); AI measures emotional response to advertising; Verizon Media accelerates premium native supply [...]
M&C Saatchi Performance's James Shepherd on Nike, Ad Spend, and Amazon
On this week's episode of The MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by James Shepherd, managing partner - growth at M&C Saatchi Performance to discuss the latest news in ad tech and martech. On this week's episode: - [...]
Digital Growth Amid Uncertainty: The IAB Ad Spend and IPA Bellwether Reports
This week saw the release of two key industry reports, the Q3 2019 IPA Bellwether and the IAB & PwC Adspend Update H1 2019. Here ExchangeWire details the key findings of the studies, and receives expert insight from across the [...]
Building a Next Generation Data Driven Marketing Business
In this exclusive article for ExchangeWire, Matthew Pepper (pictured below), managing director of Sub2 Technologies, outlines the key areas to consider when constructing a successful data driven marketing firm for the current era. Data driven marketing has been a growing discipline [...]
The ICO: Clarification & Engagement in the Late Summer
As the nights draw ever-closer and the memory of temperatures topping 38° degrees become a fantasy sought whilst huddled around the radiator, ExchangeWire takes a look back at a busy late summer for the ICO. Executives from the UK’s data protection [...]
Channel Factory Continues Expansion in the UK, Russia and Denmark
Channel Factory, a world leader in content alignment, brand suitability and ad performance on YouTube, today (14th October 2019) announced a series of strategic additions to their European team, including Ajay Daved, Mark Butt, Juliet McCutcheon Idan Shuklin, and Kasper [...]
Is RTB Dead in the Water? Part 2: The Impact on the RTB Ecosystem of More Rigorous Consent Gathering
In part one of this exclusive series written by Lloyd Greenfield (pictured below), senior client partner at The Programmatic Advisory, we looked at the IAB’s Transparency and Consent Framework and how organisations could be incentivised to improve the way consent [...]
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