Latest Stories

• Criteo Partners with Pixalate

  6 years ago News

  Criteo, the advertising platform for the open Internet, today announced a global partnership with Pixalate, the world's first cross-platform ad fraud detection and prevention solution. As invalid traffic (IVT) continues to plague the advertising industry, Criteo is committed to making [...]

• FreeWheel Council for Premium Video Europe Releases Latest Study

  6 years ago News

  

  The FreeWheel Council for Premium Video Europe (FWCE) has today released its latest study, produced in partnership with media research and strategy consultancy company MTM: The state of European TV attribution. The report, one of the first of its kind [...]

• Teads Signs Global Partnership with GROUPE RENAULT via OMD

  6 years ago News

  

  Teads, the global media platform, today announced a global partnership with GROUPE RENAULT via OMD to deliver full funnel video and viewable display advertising solutions across the single-point of access to the world’s most iconic and trusted media brands reaching [...]

• The Benefits of Implementing the Transparency & Consent Framework v2.0

  6 years ago News

  

  Following an inclement few months, which included the Information Commissioner's Office (ICO) releasing its Update Report into Ad Tech and Real-Time Bidding, IAB Europe has released the second iteration of the Transparency & Consent Framework (TCF). Notably, Google has announced that [...]

• Why Transparency Matters as DOOH Dives Deeper into Programmatic

  6 years ago News

  

  As one of the key emerging channels for advertising, debate has coursed through the industry on how programmatic practices can be implemented within digital out-of-home (DOOH), and whether it is a truly effective solution for the medium. Writing exclusively for [...]

• Bidstack Reaches New Checkpoint with Latest Senior Hires

  6 years ago News

  

  Bidstack, the in-game advertising platform is excited to announce two new appointments – Nina Mackie, senior director of global agency partnerships and Charlotte Cook, account director of games. Nina has enjoyed a 22-year career in advertising; initially starting in print advertising [...]

• Messaging Apps: The New Browser

  6 years ago News

  

  Following the discussion at ATS London 2019 on why brand marketers need to invest in mobile, ExchangeWire speaks to Cristina Constandache (pictured below), Chief Revenue Officer, Rakuten Viber, in this exclusive interview on how messaging apps can be used as [...]

• Adjust to Expand APAC Presence with USD$227m (£184m) Investment; MiQ Announces New Analytics Solutions

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Adjust to expand APAC presence with USD$227m (£184m) investment; MiQ announces new suite of analytics solutions; and [...]

• Likely Outcomes as We Move to A First-Party Ad Economy

  6 years ago News

  

  It’s easy to hold negative views about the state of the market right now. The third-party infrastructure that forms the basis of the digital marketing ecosystem is slowly being dismantled by regional privacy legislation and browser ITP initiatives. We are witnessing [...]

• What we Learned at DMEXCO: Trust is a Building Block for the Future of Advertising

  6 years ago News

  

  In this exclusive article for ExchangeWire, Jerome Underhill, SVP, Europe, Asia and Latin America, Xandr, discusses the focal talking points from key industry events, and details how a focus on transparency can build a sustainable advertising ecosystem in the post-GDPR [...]