Latest Stories

• Video Streaming Has a New Player: Will Apple TV+ Make an Impact?

  6 years ago News

  

  Apple announced last Monday (25/03/2019) that they are finally delving into the video-streaming sector with the launch of their Apple TV+ subscription service. A plethora of big-name hitters in the entertainment industry were wheeled out on the California stage, including [...]

• Digital Transformation in Emerging Markets: Q&A with Rahul Marwaha, Essence

  6 years ago News

  

  Whilst there are plentiful opportunities within digital media in emerging markets, brands can often be hesitant to adopt new channels and programmatic advertising. ExchangeWire speaks to Rahul Marwaha (pictured below), VP digital media activation in India for Essence, regarding innovation [...]

• How Private Platforms Are Redefining CDP Expectations: Q&A with Paulo Cunha, Velocidi

  6 years ago News

  

  Customer data platforms (CDPs) are commonly associated with enterprise-level brands, with many providers refusing to work with smaller firms due to several factors, including the difficulty of managing first-party data. However new ‘private CDP’ firm Velocidi aims to bridge this [...]

• The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany

  6 years ago News

  

  The Trade Desk Opens Doors for Global Advertisers to Reach Audiences in China; Sovrn Expands European Offering in Germany; FreeWheel Launches DRIVE in the UK; VideoAmp Teams Up with Leading TV Programmers & OTT Platforms; and Pub Ocean & PubExchange [...]

• Why Brands Should Embrace In-App Advertising with PubMatic, Publicis Media Precision & Grabfood

  6 years ago Podcast

  

  **This podcast episode was recorded in front of a live audience, and due to audio technical difficulties outside our control, the audio quality is not up to our usual standard, for which we apologise** This week's edition of The MadTech Podcast [...]

• Facebook & Google: The Duopoly’s Dominance Increases

  6 years ago News

  

  A report from eMarketer published this week suggests that Facebook and Google’s dominance of the UK digital advertising market has continued to increase, with a forecasted share of 63.4% compared to 62.7% last year. This equates to £9.3bn, out of [...]

• Data Agility: It's Time for Chief Data Officers to Realise They're in the Marketing Department Too

  6 years ago News

  

  Whilst 'big data', 'GDPR', and 'personalisation' are now part of the common lexicon, a significant proportion of companies are still hesitant to adopt agile processes when it comes to managing their data. As Margaret Wagner (pictured below), EVP chief growth [...]

• News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX

  6 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: News UK Launches The Fifth; Mindshare Launches Audience-first Customer Decisioning Tool, DX; and Bidooh Signs New Partner in [...]

• The Media Trust's Will King Discusses Google's Stadia, the Latest EU Fine & the AOP Cookie Consortium

  6 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Lindsay Rowntree are joined by Will King, commercial director, The Media Trust, to discuss the latest madtech news and trends. In this episode: - Google enters gaming with the launch [...]

• GDC Day Two Roundup: Google Enters Gaming Market with Stadia

  6 years ago News

  

  Google has made its move on gaming with the announcement of streaming platform Stadia.  The news came on the second day of the Game Developers Conference in San Francisco; and it surely stands as one of the most significant gaming reveals [...]