Latest Stories
Verizon Media's Simon Halstead Discusses BritBox Launch & DTC Ad Strategies from Heist & ThirdLove
On this week's episode of The MadTech Podcast, ExchangeWire's Ciaran O'Kane and Rachel Smith are joined by Simon Halstead, head of open demand, Oath Ad Platforms, Verizon Media, to discuss the latest madtech news and trends. On this week's episode: - The [...]
Everything Old Is New Again: Standards as Solutions Enabling Programmatic's Next Evolution
Every year is a big year for the digital ad industry, but 2019 really is gearing up to be a particularly significant year with, as ever, a healthy dose of the new. However, it’s been the recent upgrading of two [...]
Why It’s Important for Marketers to Embrace UX
In today’s digital world, consumers’ attention span continues to decrease while expectations for online experiences increase. Research conducted by Google indicates that if sites take longer than three to four seconds to load, users are more likely to turn towards [...]
Publisher Platform Adomik Launches UK office; DoubleVerify Acquires Digital Video Technology Company Zentrick
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Publisher Platform Adomik Launches UK Office; DoubleVerify Acquires Digital Video Technology Company Zentrick; Lotame Sees 460% Growth in [...]
The Future of Identity with InfoSum, News UK & Omnicom
This week's The MadTech Podcast is a special episode recorded in front of a live audience in London, with special guests Nick Halstead, founder and CEO, InfoSum; Danny Hopwood, president, digital display EMEA, Omnicom Media Group; and Bedir Aydemir, head [...]
How DTC Retail Brands Will Fuel Their Next Phase of Growth
In this piece, Emily Bedford, head of customer success, EMEA, Partnerize, tells DTCDaily that we have arrived at the age of the DTC Brand. You know the brands we’re talking about. They’re the direct-to-consumer players that so often sit next to the [...]
Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand
In this edition of Weekly Focus APAC: UOB Powers Up Digital Bank in Thailand; Visual AI to Help Samsung Mobile Consumers Discover & Buy Products; Alipay Goes to 3,000 Walgreens Stores; and DBS Doubles Up On QR 'Angbaos'. UOB Powers Up [...]
How Should Digital Ad Effectiveness Be Measured?
IAB UK recently launched National Anti Click-Through Rate Day to highlight the industry’s over reliance on vanity metrics for measuring digital ad effectiveness. This lighthearted message underlines a more serious need for advertisers to move away from CTR, which only [...]
Out-Stream Is an Ad Exchange with a Spin on It: Q&A with Kai Henniges, Video Intelligence
Video is the holy grail of sight, sound, and motion; but what impact does ad format have on its ability to engage users? ExchangeWire speaks with Kai Henniges (pictured below), CEO and co-founder, Video Intelligence, who explains why video advertising [...]
SingPost Looks to Plug Last-Mile with More Delivery Options
The resurgence of e-commerce in Southeast Asia has helped mitigate the decline in postal mail volumes, but it has also raised last-mile delivery challenges. To address this, Singapore Post (SingPost) is looking to build up its network and offer more [...]
Popular Tradertalks
Latest Posts
-
Digest: ChatGPT Adds Shopping Features; E-Commerce Platforms Feel the Pressure as Tariffs Reshape US Trade Landscape -
The Evolution of SSPs & DSPs: Are We Headed for a Converged Future? -
Digest: Judge Sets May Hearing to discuss Remedies in Google Ad Tech Case; Banijay in Early Talks Over Potential ITV Takeover -
Digest: Yahoo Eyes Chrome Acquisition; ChatGPT to Feature Washington Post Content in New Media Partnership -
Chrome’s Cookie Commotion: Is it Finally Over?
Follow ExchangeWire