Latest Stories

• Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab

  7 years ago News

  

  In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers and publishers look for new ways to effectively reach their target audiences. ExchangeWire speaks with [...]

• Blockchain for Digital OOH: Why, When, How?

  7 years ago News

  

  “Blockchain will change the world”, they say; “it will make all data secure”, they holler; “it will be transparent and fraud-free”, they proclaim. It’s certainly become the new mantra of the advertising world and featured heavily in discussions at Cannes [...]

• UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter

  7 years ago News

  

  UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with [...]

• Ellie Edwards-Scott, The Advisory Collective Discusses In-App Advertising, Fraud & In-Housing

  7 years ago Podcast

  

  In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest stories in madtech. The stories this week: - Apple CEO Tim Cook's scathing attack [...]

• Risky Business: Navigating Privacy & Compliance in a GDPR World

  7 years ago News

  

  If you are part of nearly any enterprise organisation, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the [...]

• Don’t Suffer from FOMO: How Advertisers & Publishers Can Do More with Data

  7 years ago News

  

  In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app advertising ecosystem, we need profitable publishers. If too many in-app publishers were to fail, advertisers [...]

• Weekly Focus APAC: JD.com Launches Smart Logistics Lab & Parcel Delivery Service

  7 years ago News

  

  In this edition of Weekly Focus APAC: JD.com Launches Smart Logistics Lab & Parcel Delivery Service; Lazada Singapore Customers Can Collect Purchases at 7-Eleven; and Nets Lets Businesses Collect Invoice Payment Electronically. JD.com Launches Smart Logistics Lab The Chinese e-commerce giant has [...]

• How Do You Progress from Analytics to Action? Q&A with Katherine Munford, Data2Decisions

  7 years ago News

  

  ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should [...]

• Call Centres Play Crucial Role in Omnichannel Retail Service Delivery

  7 years ago News

  

  Once seen as 'cost centres', customer call centres now play an important role in not only helping online retail brands improve customer experience, they also can help generate revenue for the business. With the resurgence of online commerce, call centres [...]

• IPA Bellwether Report Shows Weakest Growth in 3 Years

  7 years ago News

  

  Total marketing budgets were revised higher during the third quarter of 2018, extending the current period of growth to six years, but to the weakest extent in almost three years. This is according to the Q3 IPA Bellwether Report, published [...]