Latest Stories

• UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by mediasmart; Cedato Introduces Contextual [...]

• Is In-Housing Viable in a World of Walled Gardens?

  7 years ago News

  

  Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer of late, I am reminded of just how complex media buying is at a global scale. There is a common [...]

• Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships

  7 years ago News

  

  Why is engaging with customers through digital marketing comparable to online dating? Writing exclusively for ExchangeWire, Tom Byrne, SVP agency services, Merkle EMEA, explains that it's all about meaningful relationships. Today’s always-on digital world has affected our lives in a multitude of [...]

• Singapore Startup Wants to Help 'Bricks' Target Audience via Location

  7 years ago News

  

  Despite the rise of e-commerce marketplaces, traditional retail players still can compete successfully if they have the right tools to better target consumers in the physical realm. This is where Singapore startup WhereIsWhere hopes to step in and offer location-based services, [...]

• Grabbing Gamers & Gaining Visibility with Rewarded Video

  7 years ago News

  

  Awareness campaigns are a critical tool for new and established brands alike. The focus of these campaigns isn’t immediate click throughs and conversions; instead, it is on building brand recognition and consumer retention. Traditional awareness campaigns might include TV advertising [...]

• Over-Reliance on the Bidstream Is Failing Retailers Looking to Make the Most of Location-Based Advertising

  7 years ago News

  

  Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason. Not only does it enable them to build location-informed audiences, but also to target consumers with the right message, at [...]

• TWG Tea Balances Need to Be Omnichannel, Whilst Remaining a Luxury Brand

  7 years ago News

  

  TWG Tea is looking to build out an omnichannel e-commerce site with the aim to offer free shipping across all locations; but, in doing so, is cautious about ensuring it continues to be seen as a luxury brand. The Singapore-based [...]

• LATAM News Roundup: Teads and Globo Publications close partnership; MediaMath seals according to ROIx

  7 years ago News

  

  LATAM News Roundup of the week: Agreement between Teads and Globo Publications expands the Clean Advertising ecosystem and guarantees quality in scale for advertisers; MediaMath is now connected to "Connect", ROIx programmatic solution; Tradelab launches real-time mobile optimization technology The [...]

• OpenRTB 3.0 Now Open for Comment; Marketers Value Data Accuracy Most

  7 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: OpenRTB 3.0 Now Open for Comment; Data Accuracy Most Important Factor When Buying Audience Data; TabMo & zeotap Partner; Series A Funding [...]

• Your Guide to Scaling Your European Madtech Business

  7 years ago News

  

  We sent out a mailer a few weeks ago to our GDPR-compliant subscriber list, titled '9 Reasons to Love the Industry. This was to highlight our optimism about the industry and encourage you (dear reader) to attend ATS London this [...]