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AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AANA Forms Alliance with PwC's CMO Advisory; Forsman & Bodenfors Goes to Singapore; Majority of Australians Read [...]
Fortnite Perfects In-Game Purchases as Yearly Revenue Hits USD$3bn
Fortnite is the break-out gaming success of the year. It has currently got 45 million users playing the game (across platforms) and has a run rate of around USD$3bn (£2.3bn) per year. The game has barely touched the sides in [...]
How Can a UK SME Match Enterprise-Sized Competition?
Automation is the answer. It has become clear that while smaller companies have the benefit of both agility and innovation, delivering the same level of consistency and service offered by larger competitors can be a challenge. In this piece for RetailTechNews, Mike [...]
Brands Have Spoken: A Publishing Renaissance Is Coming
A growing demand from advertisers for brand-safe context and engaging content could herald a renaissance for the publishing industry, says Time Inc. UK’s Head of Marketing & Strategy, Paul Lowrey, in this piece for ExchangeWire. “Uncertainty was the only certainty” – [...]
Weekly Focus: Alibaba Makes Delivery Investment & Unveils Voice System That Lets Customers Correct Their Orders
This week, Alibaba Group is back in the news with a string of announcements, including an investment in a Chinese express delivery company and the introduction of a voice-recognition retail system that lets customers correct their orders. The e-commerce giant [...]
Merchants Tap Payment Data for Insights on APAC Retail Habits: Q&A with Yang Wenhui, SEA GM, UnionPay International
Each time someone swipes or taps their credit card to complete a transaction, data is being collected and analysed to help retailers tweak their services to better cater to consumers' spending habits. Singapore shoppers, for instance, spend more at supermarkets [...]
APAC Advertisers & Publishers Must Tweak Strategy for Mobile: Q&A with OpenX Co-Founder Jason Fairchild
Marketers and publishers need to better arm themselves to tap opportunities from the growing adoption of mobile in Asia-Pacific, or risk being left behind. This means, amongst other things, ensuring support for various ad formats such as interstitials and rewarded [...]
Personalising Your Consumer Voice: Q&A with Persado
With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured below), COO, Persado, tells RetailTechNews how Persado can help retailers achieve this goal. RetailTechNews: Can you briefly [...]
The KPI Paradox: Marketers Rewarded for Fraudulent Traffic
Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant to stamp out fraud, in favour of hitting increasingly high engagement metrics? According to PricewaterhouseCoopers digital [...]
Fighting on All Fronts: Preventing Fraud in an Omnichannel Retailing World
Two decades ago, the retail experience mainly consisted of brick-and-mortar stores, restricting consumers to operating hours and limited payment options. Today, with a connected environment and 24/7 access, consumers expect the freedom to shop where they want, when they want, [...]
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