Latest Stories

• Bull vs Bear: Is Blockchain the Future of Ad Tech?

  7 years ago News

  

  There is a lot of talk about blockchain having the potential to disrupt industries ranging from agriculture to online dating and, yes, advertising too. Johannes Heinze (pictured below), MD international, AppLovin, has even made the case that blockchain might be [...]

• Netric Teams Up with PlayAd for Nordics Growth Market: Q&A with Daniel Ahlbert, CEO, Netric

  7 years ago News

  

  With the Nordic market set for huge growth in the near future, ad exchange Netric and video network PlayAd are teaming up for a new partnership aimed at providing monetisation opportunities for  premium publishers’ video content, ExchangeWire has learnt. Combining [...]

• More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI

  7 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: More Than Half of Retailers Not Ready for GDPR; IT Chiefs Admit Their Firms Need Help with AI; and Access to In-Store Mobile Technology [...]

• The Need for Human Context: Why Training Lies at the Heart of a Programmatic Future

  7 years ago News

  

  With consumers expecting a seamless experience between devices and platforms, programmatic advertising has become a vital tool for marketers. While a large part of this development is thanks to advances in technology, which data marketers now have access to, as James [...]

• Getting Back Smartie: Ad Blockers Are Well-Educated & Lost – How to Get Them Back

  7 years ago News

  

  Ad blocking is an inescapable reality in 2018. Not only is the amount of ad-blocking use increasing, but some of the biggest online players are finally bowing to user pressure, essentially validating the use of ad blockers. In this piece [...]

• Keeping Mobile Users ‘Appy – 3 Steps to Lifetime Engagement on M-Commerce

  7 years ago News

  

  In this piece for RetailTechNews, Ruth Manielevitch (pictured below), director of business development, Taptica, outlines the keys to keeping mobile app users engaged. There are literally billions of smartphone users. There are an estimated seven billion people occupying the planet now, [...]

• Keeping Up with Data Governance: Q&A with Adrian Newby, CTO Crownpeak

  7 years ago News

  

  The Cambridge Analytica/Facebook scandal has thrown issues like trust and transparency in the programmatic industry into sharp relief. In this Q&A with ExchangeWire, Adrian Newby (pictured below), CTO, Crownpeak, talks about the appropriate consent and ePrivacy measures going forward, and [...]

• Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China

  7 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Index to Assess AU Ad Sentiments; Mobile to Outpace TV in China; Grab Partners with Mediacorp to [...]

• Bloomberg & Twitter Look to Monetise APAC Demand for Credibility

  7 years ago News

  

  Amidst the growing amount of falsehoods that can be found online, Bloomberg and Twitter have joined forces with a pledge to provide Asia-Pacific advertisers a platform that carries credible content. The business news and social media companies last December unveiled [...]

• Retargeting – The Gift That Keeps on Giving

  7 years ago News

  

  As the saying goes, it’s the thought that counts. But when it comes to seasonal sales, it seems that UK consumers are willing to go the extra mile and reach for their wallets to celebrate national days and holidays. With [...]