Latest Stories
The Blockchain Utopia Ad Tech Has Waited For
Blockchain: Buzzword? Game changer? Try 'utopia'. After reviewing a white paper on XCHNG, Maor Sadra (pictured below), managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where 'market' dynamics [...]
Important to Realise Addressable TV Is in Its Infancy: Q&A with Kevin O’Reilly, CTO, TVSquared
Change is afoot in TV advertising. A shift in viewing habits, coupled with advances in sophisticated targeting, signal a new era for the TV market. Speaking exclusively with ExchangeWire, Kevin O’Reilly, CTO of TVSquared, discusses addressable TV, the circumstances driving [...]
Tracking Is Dead. Long Live Advertising!
In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for user experience and against those shoes you didn’t buy that follow you around the internet, [...]
Triton Digital Takes Audio Marketplace to South Africa; Captify Expands to Spain
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Triton Digital partners with South African 365 Digital; Captify expands to Spain; Bitposter collaborates with OOH Yes; Lotame integrates Nordics data; Independent [...]
Experts Predict: The Future of the Agency in 2018
Over the years, the agency model has started to change, and the focus on performance has come to the forefront in 2017. In a series of features reflecting on the past year and looking ahead to what we can expect [...]
The Changing Nature of Consumer Personas
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits. In this opinion piece, John Snyder (pictured below), CEO, Grapeshot, looks at personalisation and how the GDPR will make a [...]
How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict
2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to next year? In a series of features reflecting on the past year, and looking ahead to what we can expect [...]
Personalisation & Loyalty: The High Street Fights Back
The death of physical shops, and indeed the high street, has long been predicted ever since online shopping began to grow in earnest. And the figures around online spending certainly back that up: last year in the UK, we spent [...]
Are the Roles of CIO & CMO Converging Within Brands?
Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that [...]
AU Publishers to Set Up Audience Data Co-Op; AdParlor APAC Offers Online-Offline Facebook Tracking
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU publishers to set up audience data co-op; News Corp inks data-sharing partnership; AdParlor APAC offers online-offline [...]
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