Latest Stories

• What to Expect from the Digital Media Playground: dmexco 2017

  8 years ago News

  

  The 2017 dmexco conference takes place in just two weeks and, for the world of ad tech, it is the beacon event in the advertising calendar. The agenda, touting 250 hours of programme, with more than 570 speakers across the two-day [...]

• Adblocker-Rate in Deutschland stabil; Adikteev bringt DCO-Technologie

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten der Region DACH aus der deutschsprachigen Programmatic-Szene. Diese Woche: BVDW Adblocker-Rate; Adikteev bringt DCO-Testing; AGOF misst Reichweite jetzt täglich; und Fünf Fragen an Danuta Florczyk, tectumedia. Ein Fünftel aller Online-Display-Werbung geblockt Gerade erst machte wieder ein Adblock-Urteil die Medienrunde, [...]

• German Court Decides in Eyeo's Favour; GroupM Softens Viewability Requirements

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad blockers triumph in German court case; GroupM announces new viewability standards; Pretty pictures for Taboola; Digital Element and Taboola partner; and [...]

• Identity Marketing is the New Nurture Marketing: Q&A with Mike Sands, Signal

  8 years ago News

  

  Identity marketing has been around for years, but has now evolved from email into the programmatic space to better target known customers and audiences at scale. But, as Mike Sands, CEO and co-founder, Signal, tells ExchangeWire, there are a few [...]

• Marketers Falling Behind Consumer Demand for Innovation; Instagram on the Rise in the UK

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Marketers falling behind consumer demand for innovation; Instagram on the [...]

• APAC Marketers Look to Machine Learning; Alibaba to Grab 11.3% of Global Mobile Ads

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers look to machine learning to raise own value; Alibaba to grab 11.3% of global mobile [...]

• Brand Safety Shifting Towards Content Alignment: Q&A with Tony Chen, Channel Factory

  8 years ago News

  

  Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year, brand safety remains a top concern for both advertisers and content creators. Speaking exclusively with ExchangeWire, Tony Chen, CEO and [...]

• The More We Can Predict, The Better We Can Deliver: Q&A with Haylee Adkins, Global Head of Client Strategy, Drawbridge

  8 years ago News

  

  Data alone doesn't make marketing relevant. With personalisation at the top of many marketers' lists, cross-device identity-based marketing is gaining traction. ExchangeWire chats with Haylee Adkins (pictured below), global head of strategy, Drawbridge, about the developments in ID-based marketing and how [...]

• The Trade Desk Expands Trading Academy; Immersv Closes USD$10.5m Series A Financing

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: The Trade Desk expands its Trading Academy curriculum; Immersv closes USD$10.5m Series A financing; ADYOULIKE partners with AppNexus; and DOOH publisher Gloss Media [...]

• 4 Ways Marketers Can Put Dark Data in the Limelight

  8 years ago News

  

  What if you walked through the British Museum in the dark? You’d probably get lost among the mummies or fumble through the gift shop; you’d likely skip entire rooms and exhibitions, walking straight past the Rosetta Stone, and overlook other [...]