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Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation
We are pretty opinionated at ExchangeWire, and we encourage opinionated conversation from our readership. We consider ourselves a forum for the industry to debate issues of the day, connected to the business of advertising and marketing technology. However, there’s one [...]
The Evolution of Programmatic OOH Advertising
While programmatic advertising for out-of-home (OOH) media has been slower to gain a foothold compared to digital advertising, movement in the space is finally being made, and at a faster pace. Writing exclusively for ExchangeWire, Ken Sahlin (pictured below), CEO, [...]
Weak Demand for Voice Assistants; Advertising is Enhancing Commutes
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Weak demand for voice assistants; Advertising is enhancing commutes; and [...]
Header Bidding: Should Publishers Partner Up or Go Solo?
Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple streams of demand to bid on the same inventory simultaneously, media buyers have increased access to inventory and publishers enjoy [...]
What Role is Artificial Intelligence Set to Play in Creative?
Artificial Intelligence is one of the latest buzzwords to hit the creative sector. In the tradition of those gone before it, the likes of ‘big data’ and ‘growth hacking’, AI has been billed as having transformational capabilities, and able to [...]
Singapore Publisher Ends Print & Goes All-digital; Australia's Network Ten to Be Part of CBS
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher ends print, goes all-digital; Australia's Network Ten to be part of CBS; Twitter partners with [...]
APAC Marketers Turn to In-App Ads, But Should Avoid Common Pitfalls
App publishers in Asia-Pacific increasingly are tapping in-app ads as a monetisation model over in-app purchases and freemium, but there are common pitfalls they should avoid if they choose this strategy. With in-app purchases growing at a much slower pace, [...]
Providence Equity Partners Acquires Majority Stake in DoubleVerify; ViralGains & Peer39 by Sizmek Partner
ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: DoubleVerify receives majority investment by Providence Equity Partners; ViralGains and Peer39 partner; Tapad and The Trade Desk partner; Semcasting Acquires Transparency AI; [...]
Remember That Advertisers Can't Rely on Machine Learning Alone: Q&A with Piero Pavone, MainAd
Despite retargeting's less-than-rosy reputation in the digital industry, there may be something that can help restore its standing in society. Enter machine learning. ExchangeWire speaks with Piero Pavone, COO, MainAd, about the role machine learning can play in improving customer [...]
Adsmovil Doubles Revenues in Brazil; Brazilian E-commerce Grows by 7.5% Despite Crisis
In this week's LATAM Roundup: Colombian mobile ad tech company Adsmovil consolidates international operations in Latin America, doubling business in their biggest market, Brazil; Despite economic crisis, e-commerce in Brazil grew by 7.5% in the first six months of 2017, compared to [...]
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