Latest Stories

• Pin Your Marketing Hopes on Pinterest

  8 years ago News

  

  Pinterest describes itself as a catalogue of ideas and has been on a mission to inspire people since 2010. Considering how determined brands are to engage consumers in their products and services, it is perhaps surprising that many digital marketers [...]

• TuneIn Closes Exclusive Deal with Audio.ad in LATAM; IAB Brazil Presents New President for 2018

  8 years ago News

  

  In this week’s LATAM Roundup: TuneIn chooses Audio.ad to boost their revenues in Latin America and Puerto Rico, with an exclusive representation deal for audio and banner inventory; IAB Brazil introduces its team for 2018, led by Ana Moisés, LinkedIn; and [...]

• Viewability-Rate in Deutschland steigt; Adjust kooperiert mit Line

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Viewability in Deutschland im Aufwärtstrend; Adjust expandiert Angebot in Asien weiter; The Adex holt Andreas Kranki; und Fünf Fragen an Olaf Mahr, MD [...]

• Now & Next: Virtual Reality

  8 years ago News

  

  If you’ve looked at any list aiming to predict technology trends that will dominate the marketplace over the last few years, you will know that virtual reality is not a new phenomenon. It is the only technology to come through [...]

• ExchangeWire Announces Shortlist for Ad Tech Personality of the Year 2017

  8 years ago News

  

  Now in its third year, nominated and decided by industry peers, this award recognises an individual who has made a significant contribution to ad tech and has had a notable impact on the industry. Of the award, ExchangeWire CEO, Ciaran O’Kane [...]

• IAB Publishes Transparency Guide; Digital Accounts for More Than Half of UK Ad Spend

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Transparency Guide by IAB Europe; UK ad spend forecast by AA/WARC; Adform partners with Hivestock for US DOOH; Meetrics ad viewability [...]

• The Telcos’ Various Routes to Ad Tech Dominance

  8 years ago News

  

  Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo, and the departure of Google, new players have filled the M&A vacuum. The most prolific of these new buyers have [...]

• Facebook Revenue Soars Despite Russian Interference

  8 years ago News

  

  Facebook’s revenue has surged to USD$10.3bn (£7.8bn), on the back of 47% growth year-on-year. However, its shares fell, as it announced its 2018 expense forecast. The higher expenses for the coming year are mostly driven by expenditure on protecting the [...]

• Tackling Ad Fraud & Data Leakage for Success: Q&A with Ric Elert, Conversant

  8 years ago News

  

  Reaching consumers with personalised marketing and relevant messaging is clearly the holy grail in advertising. But staying on top of the trends and changes across the industry are not just important to the advertisers and agencies, but also the companies [...]

• It's Not Logical to Provide Walled Gardens with So Much Influence: Q&A with Roni Anavi-Fass, Inneractive

  8 years ago News

  

  Following Inneractive's recent launch of VAMP (Video Advertising Monetisation Platform), a tool to help mobile publishers compete with Google and Facebook, ExchangeWire speaks exclusively with Roni Anavi-Fass, VP product, Inneractive (a subsidiary of Fyber), to discuss why publishers need this [...]