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Driving Channel Value Through Audience Analytics & Attribution Modelling
Audience analytics is vital for any advertiser looking to understand who their customers are, what influences their buying decisions, and how and where they can find more people like them. In this chapter of the serialisation of The Programmatic Handbook, published [...]
Breaking Down India's Mobile Ad Campaign Density
How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape? Omri Henkin, ironSource's Southeast Asia and India managing director, explains, in this industry byliner, and highlights challenges new advertisers may [...]
Google's Move for Independent YouTube Accreditation is a Big Step Forward, But a Long Time Coming
On 21 February, Google announced on the Google Agency Blog that they are to build trust and increase transparency using MRC-accredited measurement on YouTube. What this doesn’t mean is that Google will finally be allowing third-party verification platforms to report [...]
Frisches Kapital für Roqad; Digitaler Werbeumsatz in Deutschland
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Finanzrunde bei Roqad; Digitale Wachstumsrate in Deutschland; Fyber kooperiert mit mediasmart; und Fünf Fragen an Viktor Zawadzki, MediaMath. Frisches Kapital für Roqad Roqad holt sich [...]
Amobee Buy Turn; Google Allow MRC Verification
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for TVSquared; European Expansion for Factual; Taptica open London office; Bidtellect and TripleLift [...]
Is There Gold at the End of the Rainbow?
Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]
Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile on track to be number one video screen in [...]
The App Sticking Point: Ensuring Success Beyond the Install
Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? [...]
On-Vehicle Advertising: DOOH With a Difference
Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor [...]
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