Latest Stories

• Frisches Kapital für Roqad; Digitaler Werbeumsatz in Deutschland

  8 years ago News

  

  ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Finanzrunde bei Roqad; Digitale Wachstumsrate in Deutschland; Fyber kooperiert mit mediasmart; und Fünf Fragen an Viktor Zawadzki, MediaMath. Frisches Kapital für Roqad Roqad holt sich [...]

• Amobee Buy Turn; Google Allow MRC Verification

  8 years ago News

  

  ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Turn are acquired by Amobee; Google go for MRC accreditation; Funding for TVSquared; European Expansion for Factual; Taptica open London office; Bidtellect and TripleLift [...]

• Is There Gold at the End of the Rainbow?

  8 years ago News

  

  Today (24 February) ad blocking company Shine, announced that they are rebranding as 'Rainbow'. Rainbow is described as "a consumer ad experience", and the company states: "We are no longer selling ad blocking to mobile carriers, or ISPs." In short, Rainbow [...]

• Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

  8 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Mobile on track to be number one video screen in [...]

• The App Sticking Point: Ensuring Success Beyond the Install

  8 years ago News

  

  Imagine you’re playing your favorite game, and you receive a gift card for reaching a certain score. Now imagine this happens when you complete a purchase within a shopping app? Would these rewards influence your continued use of the app? [...]

• On-Vehicle Advertising: DOOH With a Difference

  8 years ago News

  

  Want to be paid to drive your car? StickerRide offer drivers the chance to be the billboard and advertisers the chance to appear on a wide range of vehicles in far-reaching places. ExchangeWire speak with Mikhail Marchenko, CEO, StickerRide about automated outdoor [...]

• APAC Marketers Still Struggling with Disjointed Customer Touchpoints; Australia See Early Dip in Agency Bookings

  8 years ago News

  

  In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC marketers still struggling with disjointed customer touchpoints; Australia see early 6.2% dip in agency bookings; The [...]

• Pairing Technology with People: Man & Machine’s Future Co-Existence in Media

  8 years ago News

  

  The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the expertise of people. As a result, writes Chris Dobson (pictured below), CEO, The Exchange Lab, [...]

• Video Marketing Poised for APAC Growth, But Marketers Need to Help Fight Fraud

  8 years ago News

  

  In this industry byliner, SelectMedia's CEO and founder, Sagi Gordon, discusses the growth of video marketing in Asia-Pacific and urges marketers in the region to take the first steps towards fighting ad fraud. The use of programmatic software for the purchase [...]

• Advertising is Effective When it is Trusted: Handling Privacy Concerns in a Digital World

  8 years ago News

  

  The General Data Protection Regulation (GDPR) is due to come into force in May 2018. Every organisation operating in the digital industry must make sure it is fully aware what this means and how to be prepared for it. In [...]