×

Latest Stories

  • Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation

    News

    This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading, recommends companies to invest in ad tech — as long as they follow the rules, [...]

  • Now & Next: Privacy Concerns & Data Exchange

    News

    Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of current trends and provide predictions for the future of advertising and marketing technology. This feature [...]

  • The Power of Programmatic in Brand Building

    News

    In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a creative approach to programmatic, marketers can effectively build their brands – and [...]

  • Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement

    News

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches 'Automated Guaranteed'; UK marketers find branding measurement challenging; TabMo starts on the UK market; and a last word on dmexco [...]

  • Programmatic Revenue Sees 119% Growth in Q2; 79% of Consumers Prefer Video Advertising

    News

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: Programmatic revenue up 119% in Q2; 79% of consumers prefer [...]

  • Are Retailers Addicted to AdSense Revenue?

    News

    Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]

  • Almost As Many SEA Users Click Mobile Ads by Mistake As By Interest; China Uncertainty Affects APAC Ad Spend Forecast

    News

    In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost as many SEA users click mobile ads by mistake as by in interest; China uncertainty pulls [...]

  • APAC Takes Small Steps Towards Native Ads As Traditional Banners Lose Effectiveness

    News

    With traditional banners losing effectiveness, native ads may be the next answer for marketers to better reach their audience and for publishers to monetise their inventory. In this industry byliner, PubNative's Asia-Pacific director of business development Don Kim discusses the [...]

  • Putting the Block on Ad Blocking

    News

    In a recent ExchangeWire Research Roundup we reported that in 2015, global ad blocking will result in a record loss of £14bn in revenue. In this piece, Ian Monaghan, director of EMEA operations at TubeMogul (pictured) discusses exclusively with ExchangeWire how [...]

  • Header Bidding – Another Nail in the Second-Price Coffin

    News

    With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy, Tom Shields, outlines his thoughts on this potential shift for the industry.  Auction dynamics are not exactly cocktail party conversation (unless [...]

Older Entries
Newer Entries