Latest Stories

• The Road To ATS London: Ensuring Programmatic Longevity By Building A Supply Side Network

  10 years ago News

  

  The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to be published in the run up to ATS London. Tickets for ATS London on Monday [...]

• Google Blocks Third Party Access To YouTube Inventory Via DoubleClick Ad Exchange; Criteo Disappoints Despite Revenue Growth

  10 years ago News

  

  In this week's ExchangeWire European Weekly Roundup: Google shifts into anti-competitive gear by blocking third party DSP and bidder access to YouTube inventory via the DoubleClick Ad Exchange; Criteo disappoints despite revenue growth; Integral Ad Science gets new capital; ProSiebenSat.1 [...]

• Global Video Ad Spend Reaches USD$16.1bn; Marketing Costs Up 30% in June

  10 years ago News

  

  ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis. In this week’s edition: global video ad spend reaches USD$16.1bn; marketing costs up 30% [...]

• Rocket Fuel Post 30% Year-over-Year Growth - a day After Criteo Report 64% Increase

  10 years ago News

  

  Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth in revenue. In comparison, two days ago, Criteo reported a 64% increase in revenue. Is there really more money to be [...]

• Effective Ad Metrics Sorely Lacking in Singapore; Zeotap Raises Series A for Indian Centre

  10 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Effective ad metrics sorely lacking in Singapore; Zeotap raises Series A for global expansion, Indian centre; China's [...]

• Matured Australia Market Sees Brands Demanding More Transparency & Efficiency

  10 years ago News

  

  Home to a bustling marketplace for automated media buying, Australia is widely seen as a global leader in its adoption of programmatic. However, with its increased sophistication, comes higher expectations for better tools and an abolition of undesirable market practices. [...]

• Mobile Hijack, Why Apps Aren’t Safe From Fraudsters

  10 years ago News

  

  Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national press too. The problem is that committing ad fraud is relatively easy (Mikki Kotila explained how in a recent episode [...]

• How UK Publishers Are Surviving The Shift To Programmatic

  10 years ago News

  

  The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to be published in the run up to ATS London. Tickets for ATS London on [...]

• When 100% isn't Perfect

  10 years ago News

  

  Recent headlines have purported that ad viewability in the UK is now less than 50%. As human beings, we're programmed to strive towards achieving the best we can and many marketers will struggle to accept a performance metric of 50%. Especially when that 50% is measurable and trackable and, [...]

• Xtech Partners for SMBs Commerce Offer; MediaMath Celebrates One Year of Brazilian Operations

  10 years ago News

  

  In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil; MediaMath celebrates one year in Sao Paulo with solid results and the second biggest inventory worldwide; and the profile of video [...]