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IAB Issues Viewability Standards
UK trade bodies representing advertisers, publishers and the ad tech sector have laid down guidelines on viewable ad impressions in a move designed to introduce viewability as a media trading standard for the first time. The IAB has this morning [...]
Click Fraud And How To Detect It
The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem varying wildly, with some parties claiming that up to 50% of all billed-for ads are generated by non-human traffic. Last week, [...]
ExchangeWire European Weekly Round-Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. German Advertisers Tipped To Embrace Programmatic, But Warned Of Dangers This week’s sold out Ad Trader Conference, hosted in Berlin, was pre-empted by market insiders tip the (currently [...]
How Much Of A Problem Is Click Fraud In Programmatic?
Thomas Servatius, IPONWEB, head of client services, shares with ExchangeWire readers some insights on just how big of a problem click fraud is in ad tech, and some of the reasons why it remains, despite everyone being aware of it. How [...]
Insist On A New Planning Process If You Want To Stand Out
James Bailey, head of Maxus for business, says really understanding the traits of your target audience is better than understanding the businesses you serve in the B2B sector. While there are many standout examples of marketing in the B2B category, these still tend to [...]
Despatch From Germany: 'Clean Up Your Act!’
As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but as we all know; the problem still persists. This year's Ad Trader Conference, hosted in Berlin, is entering its second half, [...]
German Broadcasters Tipped To Embrace Programmatic
As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication that tier one broadcasters in Europe’s economic powerhouse are poised to embrace trading with programmatic players, potentially channeling lucrative brand [...]
Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong
Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that selling ads programmatically need not involve selling inventory at bargain basement prices. The idea that ad buyers and sellers should have [...]
ExchangeWire European Weekly Round-Up
It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it was Advertising Week Europe, where programmatic trading, was described as “the prettiest girl at the ball” by its organisers. ExchangeWire [...]
Don’t Get Tripped Up By Data Privacy When Entering The German Market
With 33% of German consumers choosing not to engage with a website over privacy concerns, Ken Parnham, managing director, EMEA for TRUSTe, explains just how serious an issue privacy is in Europe’s biggest untapped market. With the increase of programmatic [...]
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