Latest Stories

• The MadTech Podcast Special: Turning Code into Creativity

  2 years ago Podcast

  

  In this special episode of The MadTech Podcast, Josh Gallagher, chief operating officer, APAC at EssenceMediacom, joins ExchangeWire's head of content John Still to discuss AI and its impact on the creative industries. Together, Gallagher and Still discuss what AI could [...]

• Harnessing the Power of Mobile Ad Networks

  2 years ago News

  

  Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [...]

• Are AI-Powered Junk Sites a Problem for Ad Networks?

  2 years ago News

  

  As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

• DoubleVerify & IAS: Moving From Verification To Activation

  2 years ago News

  

  In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting focus towards activation and attention. DoubleVerify (DV) recently agreed to buy Scibids for $125m. Why did an ad verification company want [...]

• Immediate Media's James Florence on Disney+, MFA, and X

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, James Florence, head of advertising technology, Immediate Media, joins ExchangeWire CRO Anne-Marie Sheedy and research lead Mat Broughton to discuss Disney+, made for advertising (MFA) sites, X, and more. Disney to launch ad-supported [...]

• The Stack: Disney+ to Expand Ad-Supported Streaming Tier; Amazon to Launch SSP

  2 years ago News

  

  This week: Disney to take ad-supported streaming abroad, Amazon prepares to launch an SSP... Google repays ad agencies following "billing discrepancies"... The summer may be coming to a stormy close, but this week marked new beginning for some major players in [...]

• Focused Financials Q2 2023: Retail Media

  2 years ago News

  

  Each and every quarter, fans of numbers and nosy corporate examinations alike are treated to a wealth of data, as public companies open their accountancy doors and tell us how they performed over the previous three months. In this article, ExchangeWire [...]

• Sea to Boost E-Commerce Investments; X Kills $100m Promoted Accounts Ad Business

  2 years ago News

  

  In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [...]

• LoopMe's Alberico de Nardis on Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore

  2 years ago News

  

  With ATS Singapore fast approaching, and ahead of their appearance at the event, LoopMe's head of SEA and ANZ, Alberico de Nardis, sat down with ExchangeWire to discuss future trends within APAC, the importance of Ad Net Zero, M&A opportunities [...]

• Google Repays Agencies Following Adalytics Report; Netflix Trials Game Streaming

  2 years ago News

  

  In today's ExchangeWire news digest: Google repays agencies following Adalytics report; Netflix trials game streaming; and Indian court rules against Google on competitor search terms. Google repays agencies following Adalytics report Google is issuing credits to advertising agencies over “billing discrepancies”, shortly [...]