In this episode of The MadTech Podcast Special, Geradin Partners' founding partner Damien Geradin joins ExchangeWire research lead Mat Broughton and CSO Ciaran O'Kane to discuss the EU Digital Markets Act (DMA) and its potential implications on the advertising technology industry.

Following the full implementation of the DMA and the launch of investigations into multiple big tech firms, Geradin and O'Kane discuss:

• How the DMA will directly impact the ad tech industry
• How the investigations are set to impact the ecosystem
• Interactions between the DMA and other forms of privacy/antitrust legislation
• Regulatory differences and similarities between the EU and other global markets