ATS NYC 2016 - Making Upper Funnel Metrics Work With Programmatic
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP programmatic, managing director of HX, Horizon Media on the topic of making upper funnel metrics work with programmatic.
Topics covered in the panel discussion include:
– The rise of performance branding over and above traditional branding campaigns
– The role of TV and video in upper funnel campaigns
– The part measurement plays in determining the success of upper funnel activity
– The blurred lines between branding and performance
You can find a full write-up of this panel discussion here.