ATS London 2013

Damian Burns, Director of Global Agency Business, Google

Damian BurnsresizedDamian Burns is primarily responsible for leading Google's strategy and relationships with the world's largest media and advertising agencies.

Prior to joining Google in 2005, Damian gained the majority of his agency-side experience at Publicis' ZenithOptimedia. Originally working in traditional media, he departed that side of the ad business to become a founding member of the agency's first digital operation when it launched in the UK fourteen years ago.

Damian is also Vice President, Digital for the International Advertising Association (IAA)


Anatoly Roytman, Managing Director, EMEA, Accenture Interactive

Anatoly resizedAnatoly Roytman is leading Accenture’s digital capability in EMEA.

Anatoly joined Accenture from Sapient where he served as VP, Marketing Strategy and Analysis. Prior to Sapient, Anatoly held digital marketing strategy and technology leadership positions with Digitas, Nextera Enterprises, Digital Equipment, and Oracle.

Anatoly led large-scale engagements with clients in Pharmaceuticals, Automotive, Financial Services, Consumer Packaged Goods and High Tech industries focusing on digital marketing enablement, contentmanagement and advertising infrastructure. His client roster includes American Express, Bayer AG, Best Buy, Federal Express, Hartford, GM, IBM, Microsoft, Nestle, Pfizer, Philips, P&G and SAP.


Mark Read, CEO, WPP Digital

Mark Read - Photo resizedMark Read is CEO of WPP Digital. His primary focus as CEO of WPP Digital is strengthening the Group's digital capabilities across all WPP's operating companies, developing its technology capabilities and building strong relationships with key partners in the digital technology industry. He has been a member of the Board of WPP since 2006.

Mark worked at WPP between 1989 and 1995 at the parent company and also at Ogilvy & Mather and Hill & Knowlton in London. Prior to rejoining WPP in 2002, he was a Principal at the consultancy firm of Booz-Allen & Hamilton where he worked in the media and marketing areas for clients such as Universal, Viacom and the BBC. He subsequently founded and developed the company WebRewards in the UK.


Anthony Rhind, Digital & Media Agency Manager

Antho-resizedAnthony Rhind currently works an independent consultant to the digital media industry, having been an advisor for Datorma for the past year. Prior to this, Anthony was co CEO and Chief Strategy Officer at Havas Digital for five years, and Chief Strategy Officer at Media Contacts for 3 years prior to that.




Jana Eisenstein, Director of Global Accounts, Videology

Jana Eisenstein001 (2)resizedJana is Videology’s Director of Global Accounts, overseeing the company’s strategic client relationships at a global level. Since joining Videology at the end of 2010 as Managing Director UK, and as the company’s first European employee, she has driven the business to become a significant force in video advertising technology across UK, Ireland, France, Italy and Spain and a market leader globally.

Jana started her career in finance and banking with Commerzbank and EDC before becoming a specialist media and telecoms consultant with Deloitte & Touche and Gemini Consulting.  She moved into executive roles with emerging media companies, successfully building and selling two leaders in mobile marketing and advertising including ScreenTonic, which was sold to Microsoft in 2007.

Following that sale, Jana became Director of Publisher Services for Microsoft Advertising UK and later Director of Business Development and Partnerships at Microsoft Consumer and Online UK.


Mike Nolet, CTO & Co-Founder, AppNexus

APPNEXUS1&2 Executive portraits Mike Nolet, CTO/Cofounder of AppNexusMike oversees the Engineering and Technical Operations teams, having helped design the AppNexus system that handles over 25 billion ad requests a day. Prior to founding AppNexus, Mike was Director of Analytics and Product Manager at Right Media (acquired by Yahoo! for $850MM in July 2007), where he designed and managed key applications, including predictive optimization, inventory forecasting, and Media Guard, which protects publishers from harmful or unwanted ad content.

Mike's deep understanding of the intersection between business needs and technology innovation began at 15, when he sold his first software application, and continued at Princeton University, where he studied Economics. On his popular blog, MikeOnAds, Mike analyzes the fast-changing display ad management and buying space, and the dynamic interplay between ad networks, ad exchanges, real-time bidding and the entire ecosystem.

Follow Mike: MikeonAds.com


Jason Bigler, Product Management Director, EMEA, Google

JasonBiglerresizedJason is responsible for Google's Display Ads product strategy across the European, Middle Eastern, and African regions. In addition to his role at Google, Jason serves as an advisor to the board of the Telegraph Media Group. He currently resides in London.

Jason has been a pioneer in digital marketing technology and services for over 15 years. Prior to Google, he served as Senior Vice President, Product Management at Collective, Inc where he oversaw the strategy of their AMP technology platform and media business. Previously, he spent six years at DoubleClick as Vice President, Product Management ‐ Advertiser Solutions. He is a frequent guest speaker at industry events and conferences around the world and has been cited in numerous publications including The Wall Street Journal and The Sydney Morning Herald.


Andy Mihalop, Head of Biddable Media, MediaCom

andy mihalop resizedIn his role as Head of Biddable Media for MediaCom UK, Andy is responsible for paid search and programmatic buying across the agency. He leads a specialist team with responsibilities spanning product, technology, operations and output for all biddable media.

In his previous role as Head of Digital at MoneySupermarket, Andy was responsible for the delivery of a highly successful digital transformation programme, spanning digital strategy, technology, data, operations and innovation for one of the largest UK price comparison websites.

Prior to joining MoneySupermarket, Andy was Head of Search and Performance Media for global performance marketing agency, iProspect, Head of Search at digital agency ilevel and Director of Strategic Services at Doubleclick Performics. With over 12 years’ experience in digital marketing, Andy has worked on global search and digital performance strategy for some of the world’s largest brands.


Sam Watts, Head of Marketing Analytics, Metametrics

Sam Watts final photoresizedSam is the head of Marketing Analytics at the specialist analytics agency MetaMetrics.

Prior to this Sam led the UK modelling team at  Starcom Mediavest.  Named as one of Campaign’s “Faces to Watch”, Sam has pioneered attribution in digital channels such as PPC and online display plus new approaches to social media measurement.

Sam leads all aspects of the marketing analytics practice at MetaMetrics both delivering large analytics projects for a range of blue chip clients through to developing new approaches under the MetaMetrics bayesian framework from improving econometric time series through to hierarchical digital analysis.


Ciaran McConaghy, Marketing Solutions Director, Fabric Worldwide

CiaranMcresizedCiaran is responsible for delivering marketing technology strategy and best practice across Fabric Worldwide’s global DMP clients.

Prior to joining Fabric Worldwide, Ciaran was Group Head of Data & Analytics at Havas Digital. He also headed up Advertiser Analytics in EMEA at Microsoft where he worked with many of the UK and Europe’s leading online advertisers, delivering custom analytics solutions to improve advertiser ROAS and customer engagement.

Ciaran has over 15 years’ experience in analytics and business intelligence across a variety of digital sectors including Mobile Telecoms, Pharma, Retail and CPG/FMCG. Ciaran is a recognised speaker on issues of data, analytics, attribution and CRM.


Dr. Boris Mouzykantskii, Founder, Chief Executive Officer & Chief Scientist, IPONWEB

boris high res resizedOne of the pioneers of the real-time trading technology space, Dr. Boris and the growth of his company IPONWEB, parallels the development of the ad-trading industry. From their early remotes as the key development partner in the Right Media Exchange, today IPONWEB provides the technology that powers more than 40 Trading Desks, DSP’s, SSP’s and DMP platforms globally.

Dr. Boris’s background uniquely encompasses success in both academia and business. In his early career, he held research and lecturer positions at both Cambridge and University of Warwick, where his research in the field of Theoretical Physics is well cited.

Attracted to the software space, Dr. Boris founded IPONWEB in 2001, applying his unique perspective on computational problem solving and probability modeling to the online advertising technology space.

Today, as Chief Scientist, he continues to perform a critical lead role in IPONWEB’s flagship probability modeling, prediction and optimisation technologies.


Paul Gubbins, Mobile RTB Ad Tech Consultant

PaulGubbresizedPaul provides Mobile Ad Tech advisory services to agencies, clients & VC’s, currently working with StrikeAd to help build out an EU buy side adoption strategy of their DSP/DMP platform.

Prior to this, Paul was Head of Mobile EMEA at the Rubicon Project, and UK Sales Director and employee number 1at StrikeAd.




Gareth Davies, CEO & Founder, AdBrain

GarethDaviesresizedGareth Davies is an adTech entrepreneur and commercial leader with proven experience developing and commercializing cutting-edge enterprise technology solutions for some of the world’s largest advertisers and agencies.

Having experienced first hand from his time at Google, DoubleClick and Somo, how hard it is for advertisers to effectively reach consumers as they shift away from desktop, he founded Adbrain, a real-time multi-screen advertising platform to help buyers leverage technology and data to deliver results in mobile and multi-screen advertising.


Benjamin Tice, Head of MarketPlace Development, EMEA, Flurry

BenTice resizedBen currently heads up Marketplace Development for Flurry across EMEA. Prior to this he was Head of Agency & DSP Sales for Visual DNA, and before this he held various roles and sales and business development for eBuddy and ESPN.





Bruce Daisley, UK MD, Twitter

@brucedaisleyresizedBruce Daisley is the UK MD of Twitter - charged with developing the platform's audience and revenue.

Bruce previously ran YouTube in the UK. He has also worked at Emap/Bauer and Capital Radio. In 2010 New Media Age recognised Bruce as having made the Greatest Individual Contribution to new media in the UK.

His main interests are pop music and comedy. He writes about things for the Huffington Post and tweets about them as @brucedaisley.


Ed Couchman, Sales Manager, UK, Facebook

Ed Couchman FBresizedAs UK Agency Sales Manager for Facebook, Ed is responsible for building meaningful and sustainable relationships within the media and advertising community and for ensuring that we deliver best-in-class service levels and ideas to our clients.

Ed joined Facebook from Channel 4 where his five year tenure was marked by incredible growth and innovation. His responsibilities included driving commercialization of C4’s VoD service 4oD across multiple platforms and devices. This included being part of the team that secured the landmark deal to broadcast all of C4’s output on You Tube. He also led the display sales team, responsible for revenues across C4, the youth orientated E4 and 10 lifestyle UKTV websites.

Ed began his career at Reed Business Information and has also been part of Ad2-one, Ad Link, and Associated New Media where he headed the display sales team across The Daily Mail, This is London and Metro.co.uk


Tom Barnett, CEO and Founder, Switch Concepts

Tom BarnetresizedTom is co-founder and Managing Director of Switch Concepts Ltd. Switch is one of the fastest growing and most innovative UK tech companies, delivering exceptional services to publishers across the globe. He pioneered the Holistic Adserver - the first of its kind.

Having understood the challenges facing digital publishers, Tom is now leading Switch towards delivering an Enterprise Stack that enables publishers to realise the true value of their data. He works closely with the Web Science Faculty at Southampton University to develop future leaders in technology.


Erich Wasserman, Co-Founder and GM EMEA, MediaMath

EWheadshotresizedFrom MediaMath’s EMEA headquarters in London, Erich leads MediaMath’s sales and technology adoption in EMEA & APAC. Erich works with new and existing clients as well as media and data suppliers to create ever more scalable technology solutions. MediaMath’s proprietary TerminalOne Marketing Operating System™ allows marketers to customise their own technology infrastructure and leverage their data and industry data in the planning, execution, optimisation and analysis of digital marketing programmes, resulting in smarter decisions that grow their business.

In 2005, prior to co-founding MediaMath, Erich was executive director of media solutions at [x+1], where he worked with a team of entrepreneurs to found a new and lucrative arm of the company, Media+1, which still thrives today. A British citizen, Erich moved back to London from New York City in January 2011.


Paul Silver, Global Strategy Director, Media iQ

PShighresresizedPaul is Media iQ’s Global Strategy Director. Prior to this, Paul consulted as a marketing technologist for leading brands including the Financial Times, helping them develop and commercialize new programmatic technology-driven ad solutions.

Paul also held the position of strategic advisor for the global data-driven trade publication, ExchangeWire. Earlier in his career Paul was responsible for leading the largest agency side API driven social buying team. More recently, he was employee number one for the largest agency trading desk of its kind in Europe - Vivaki and its Audience on Demand operation - overseeing programmatic investment for brands such as Samsung and O2.


Geoff Smith, Head of Activation, Vivaki

Geoff Smith 2 (2)resizedGeoff heads up Audience on Demand in the UK, the agency trade desk for the Publicis group, delivering RTB campaigns across display, video and mobile.

Prior to Audience on Demand, he worked as a technology consultant at both MEC and GroupM, as well as at digital specialist, Razorfish, and publisher side at 24/7 Real Media. He sits on the IPA data steering committee, and with 10 years experience in digital media, his broad experience has touched on most digital channels.


John Taysom, Venture Capital and Private Equity

JT_we7_pix_closeupresizedJohn Founded the Reuters Venture Capital fund in 1995 in Palo Alto. The fund invested in 82 web companies mostly in the US and Europe; 16 achieved an IPO.

In 2002, John acquired the fund in an MBO. In 2006 John then founded we7 to tackle music piracy, which was acquired by TESCO (now Blinkbox music).

John currently holds a seed portfolio of 25 start-ups, 2 of which have reached an IPO to date. Several companies have an advertising or marketing focus, and some of the selected current investments include TagMan (NED); Performance Horizon Group (NED Chair); Grapeshot; Dexplora; LoopMe, iJento; and Media Armor.

John was also a senior ALI Fellow at Harvard in 2012, leading a project on data utility and privacy.


Richard Edwards, CEO, DataShaka

RichardEdwardsresizedRichard leads DataShaka on a quest to put data at the heart of business and has two core beliefs: that data only has value when it moves (towards users); and secondly, that agility is the most important element in helping businesses put data to work. DataShaka have built a platform that can handle any source, any query and any delivery requirement. Truly solving the so-called Variety problem in Big Data.

Richard began his professional life in the retail/fmcg worlds, working for the likes of GlaxoSmithKline and Sainsbury in both the UK and US.

Having decided to experience life outside of the corporate world a decade ago he co-founded award-winning content delivery business, Zebtab, before taking the helm at DataShaka in early 2011.


James Prudhomme, CEO, Datacratic

JamesphotoresizedJames is a seasoned executive with more than 15 years’ experience in the digital media eco system. He is a creative, resourceful, innovator and has unparalleled hands-on experience with ad networks and real-time ad-exchanges.

Before joining Datacratic, James held a variety of increasingly senior positions in the digital media industry, including stints at Yahoo / Hot Jobs, AOL, Sympatico / MSN and as the General Manager of Advertising.com Canada.

After leaving Ad.com, and before taking the plunge in to a start up, James consulted to many of Canada's leading digital publishers including Yellow Pages Group, Rogers Digital Media and The Globe and Mail where he helped the Sr executives at these companies understand and leverage the opportunities in today's data-driven, real time advertising eco system.


David Fisher, Head of Futures, Sky Media

DF profile photo (2)resizedDavid joined Sky in 2012 and is responsible for commercial strategy and sales across Sky’s non-spot portfolio. These range from sponsorship and product placement to online, VoD and mobile. Across all platforms David and his team are looking at innovative ways to deliver revenue and serve successful commercial messages.

Before joining Sky, David spent five years at the Guardian where as part of the commercial leadership team he played an integral role in moving the business to a digital first strategy.

With stints in magazines and radio before that, David has a rich history of working for some of the UK’s most forward looking media companies.


John Snyder, CEO, Grapeshot

JSlargerresizedIn 1992 John co-founded Muscat with Dr Martin Porter and led its profitable commercial growth to a successful trade exit in 1997.

From 2001, he led Business Creation at the Cambridge Entrepreneurship Centre, chaired the 5th Cambridge Enterprise Conference, co-founded Library House, Cambridge Angels, and Enterprise Accelerator, and served on the board of the East of England Development Agency for five years until 2008.

John holds an Honours degree from the University of Cambridge, where he remains 'Entrepreneur in Residence'.


Paulo Cunha, Co-Founder and CEO - ShiftForward

PaulophotoresizedLeveraging 14 years in computing and digital marketing and 8 years in the UK with technology roles including at Acxiom and Wunderloop, Paulo co-founded ShiftForward in 2011 as a vehicle for advanced online ad technology R&D.

This is where he currently leads as CEO and has seen the release of their flagship product - the AdForecaster - as an independent service providing unprecedented capabilities in availability forecasting for any ad tech platform.

As part of its services, ShiftForward also offers complete custom development life cycle support to online advertising companies building their own technology - from requirements gathering to software deployment.


John Mellor, VP Strategy, Business Development, and Marketing, Digital Marketing - Adobe

John Mellor (3)[1]resizedAs VP of strategy & business development, and marketing for the Digital Marketing Business at Adobe, Mellor leads strategy for Adobe Marketing Cloud - the world's leading marketing platform. He also drives the marketing initiatives for Adobe's Digital Marketing Business Unit, which sees $1B in annual revenue.

Mellor joined Omniture in 2003, prior to the company's aquisition by Adobe in 2009. Prior to that he was on the senior leadership team for RichFX, an online merchandising company for high-end retailers.

Mellor also co-founded and led strategy and business development for Viewpoint, a provider of interactive media technology and services for websites and enterprise applications, which was acquired in 1998 by Computer Associates.

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