Gamers represent a highly valuable and sometimes difficult-to-reach consumer demographic, so advertising within gaming environments represents a unique, growing ad opportunity. Anzu’s tech enables data-driven programmatic targeting, creative optimization of innovative ad formats blended in-environment, and viewability measurement “in game”, all in a brand safe environment.
Anzu is the world’s most advanced in-game advertising solution. Operating across mobile, PC, console, and Roblox, Anzu blends real-world brand ads directly into video games, esports tournaments, and live streams. The only solution of its kind to bring real-time analytics and existing digital industry standards in-game, Anzu’s patented, adaptive technology features blended yet highly viewable IAB-compliant ad formats. Anzu’s full suite of one-of-a-kind AdTech integrations includes ad viewability, brand lift measurement, audience verification, data enrichment, and fraud detection in partnership with industry leaders such as Moat, Comscore, Kantar, and Nielsen. Learn more at https://www.anzu.io/