PressBox News

• Equativ Bolsters Strategic Advisory Board, Appointing Former PHD CEO Catherine Sullivan

  2 years ago News

  

  Equativ, the leading global independent ad platform, has today (November 16th, 2023) announced the appointment of Catherine Sullivan — formerly CEO at PHD US — to its Strategic Advisory Board: a diverse assembly of media, advertising, and technology experts that will [...]

• InMobi Launches InMobi Choice CMP to Enhance Frictionless Consent Management for Publishers

  2 years ago News

  

  Today, November 16th, 2023, InMobi, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has launched the InMobi Choice Consent Management Platform (InMobi CMP), a self-service solution designed to help publishers seamlessly align with the rapidly [...]

• Blis Announces SBTi’s Approval for its Near-Term Target for Carbon Reduction

  2 years ago News

  Blis, the omnichannel advertising platform, today (November 16th, 2023) announced that its near-term target for carbon reduction has been validated by the Science Based Targets initiative (SBTi). This UN-backed global body enables businesses to set emissions reduction targets that align [...]

• DoubleVerify Announces Strategic Hires to Accelerate EMEA Growth

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announces significant expansion across EMEA, including new senior hires in the region. Lisa Mahfud, Daniele Maccarrona, and Kenny Spangberg will spearhead growth for DV, each taking on the [...]

• Seedtag Strengthens its Leadership Team with New CFO & SVP of Strategy

  2 years ago News

  

  Seedtag, the leading contextual advertising company, has announced two key appointments to its leadership team, Eric Lebeau as chief financial officer (CFO) and Nick Timms as senior vice president (SVP) of strategy. Timms will be based out of Seedtag’s London [...]

• Vevo Partners with Publica by IAS to power global CTV ad serving

  2 years ago News

  

  Publica by IAS, a leading Connected TV (CTV) ad server owned by Integral Ad Science, has formally announced its new global partnership with Vevo, the world's leading music video network. This collaboration enables Vevo to improve their advertisers’ targeting capabilities, [...]

• Adelaide Launches Dynamic Certification Programme to Help Media Professionals Navigate the Nuances of Attention Metrics

  2 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, has announced the launch of AU University, a free certification programme designed to expand the knowledge of media professionals in the field of attention metrics.  The self-guided online curriculum is curated for both [...]

• Coca-Cola’s “The World Needs More Santas” Tops Ranking of the Most Effective Christmas Ads

  2 years ago News

  Coca-Cola’s “The World Needs More Santas” tops the list of the most effective Christmas ads of 2023. That’s according to creative effectiveness platform DAIVID, which today (November 14th, 2023) launched a ranking of the festive campaigns most likely to have [...]

• Adludio Bolsters Global Operations With Appointment of Chris Allan as CEO

  2 years ago News

  

  Adludio, the AI-powered platform delivering attention-led and data-driven mobile advertising, today (November 14th, 2023) announces the appointment of Chris Allan as CEO. Taking up the helm from interim CEO, Richard Simons, Allan will lead the business in developing partnerships and [...]

• One10 Announces Strategic Partnership with Cedara to Support Sustainability & Net Zero Commitments

  2 years ago News

  

  One10, a leader in enterprise-level performance improvement solutions through travel, events, experiential, and marketing services, is thrilled to announce its strategic partnership with Cedara, the carbon intelligence platform, to power its path to net zero. This collaboration marks a significant [...]