PressBox Articles

• Evorra Reaches Half a Billion Compliant, Addressable & Cookieless Audience Profiles

  2 years ago News

  

  Evorra, the leading next-generation SaaS audience platform for brands and agencies, announces a further milestone, as it surpasses the half-a-billion mark for the onboarding and integration of compliant, addressable, and cookieless audience profiles on its platform. With its privacy-first technology, Evorra [...]

• Amplified Intelligence Unveils Omni-Channel Global Human Attention Measurement Tag

  2 years ago News

  

  Amplified Intelligence, the world’s most rigorous attention measurement company, has announced the global launch of its new campaign evaluation tool, attentionPROVE®. Live across several markets – including the US, Canada, Australia, UK, Ireland, France, Germany, Poland, Sweden, Denmark, and Dubai [...]

• ShowHeroes Group Appoints Tanya Priyank as VP International Growth & Better Media

  2 years ago News

  

  Tanya Priyank is assigned as VP of international growth & better media, taking on new responsibilities and adding to her previous role as director of international growth & better media. Tanya will be growing ShowHeroes Group’s presence on a global [...]

• Minute Media Signs an Advertising Partnership with Smile Wanted

  2 years ago News

  

  Smile Wanted, the independent and cookieless curated marketplace, announces a partnership with Minute Media Smile Wanted works with more than 1000 premium sites in France and abroad (Germany, Spain, Italy, Belgium, United Kingdom, United States, Canada, etc.) by offering its publisher [...]

• Adlook & Adelaide Unveil New AU-CPM Buying Model Enabling Advertisers to Transact on Attention Metrics

  2 years ago News

  

  Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model.  By infusing this new pricing model with placement-level media quality scores generated [...]

• Initial Assessment by Scope3 Reveals Key Carbon Benefits of Teads’ Direct Inventory 

  2 years ago News

  

  Teads, the global media platform, today (April 12th, 2023) revealed key carbon benefits of its direct inventory in an initial assessment by Scope3 analysing over 500 domains with direct integration. This assessment comes on the heels of Jounce Media’s findings [...]

• Webinar on How Crimtan Can Help Decipher What Your Customers Really Think

  2 years ago News

  

  Data experts at leading programmatic agency, Crimtan, are sharing their knowledge and have created a tool on how best to measure brand awareness. One of the biggest challenges for marketers is being able to accurately measure brand perception and brand awareness. [...]

• Adnami Appoints Burnett & Bukholt to Support Continued Expansion

  2 years ago News

  

  Ad tech company Adnami has appointed Ryan Burnett as UK sales director and Bjørn Laffrenz Bukholt as head of programmatic & ad ops, as growing numbers of advertisers across Europe turn to its high impact display and video formats. Ryan’s objective [...]

• Xaxis Romania in Collaboration with Adelaide Offers Attention Measurement Services for Renowned Brands

  2 years ago News

  

  Xaxis Romania and Adelaide, the leader in attention-based media quality measurement, announce a strategic partnership offering advertisers advanced attention measurement and activation capabilities for digital campaigns.  Thanks to this partnership, GroupM Romania clients can use Adelaide metrics to achieve superior results [...]

• Soundcloud Renews Exclusive Agreement with AdsWizz in 14 European Markets

  2 years ago News

  

  SoundCloud and AdsWizz today, (April 6th, 2023) announced the renewal of their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway, and Sweden.  Through 2024, [...]