Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 with Pubstack’s Ad Refresh product, is further enhanced by integrating Pubstack's advanced Analytics product.

Hector Morales, general manager of Snack Media, highlighted the impact of this partnership. "Working with Pubstack has been a remarkable experience for Snack Media. Their expertise and support have been pivotal in our journey. We are thrilled to integrate Pubstack's Analytics into our operations, further enhancing our ability to support publishers and bring innovative solutions to the publishing industry with real-time, granular, and reliable data," said Morales.

Loïc Sfiligoi, CEO of Pubstack, expressed his enthusiasm for the deepened partnership. “We are honoured to continue our journey with Snack Media, now leveraging our Analytics product. This step marks a significant enhancement in our collaboration, and we are excited to support Snack Media and its publishers in achieving exceptional programmatic revenue goals,” commented Sfiligoi.

The collaboration between Snack Media and Pubstack has already yielded impressive results. In 2023, they achieved a remarkable +71.33% in desktop CPM versus the market and +91.67% in mobile CPM versus the market, showcasing the effectiveness of their joint efforts. This partnership is poised to enhance further the monetisation strategy for Snack Media’s extensive network, including prominent sites like GiveMeSport, ScreenRant, NFL, and hundreds more, aiming to boost publisher yield.

Pubstack

Pubstack, established in 2018 in Paris, is a web publisher Ad Management platform collaborating with 100+ European premium publishers. It revolutionises Ad Management by using a data-driven approach to build, maintain, optimise, and monitor ad sta...

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