PressBox News

• Mediamond Collaborates with Cedara & Launches the Sustainable Advertising Solution, Green Footprint

  3 months ago News

  

  In response to the growing interest in sustainability and corporate reputation in Italy, Cedara, the AI Engine for sustainable media, is proud to announce a strategic partnership with Mediamond. Through this collaboration, Mediamond has developed Green Footprint, the solution that [...]

• Powerful AXA Ad Tops Rankings as Most Emotionally Engaging Campaign of Euro 2025

  3 months ago News

  

  A powerful short film from insurance brand AXA about a women’s walking football team of cancer survivors is the most emotionally-engaging ad of Euro 2025. That’s according to new data from DAIVID, which found the nine-minute documentary-style video "Kicking Cancer: The World’s Toughest [...]

• VIOOH Partners with Outernet to Deliver Premium Programmatic DOOH in London's Most Iconic Entertainment Destinations 

  3 months ago News

  

  VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced a new programmatic partnership with global media and entertainment company, Outernet London. Outernet is home to Europe's largest and most advanced digital screens, complemented by state-of-the-art event venues and retail spaces. [...]

• Kargo Wins Big at ELETS India Brand Summit and Awards 2025

  3 months ago News

  

  Kargo, a leader in delivering breakthrough omnichannel advertising solutions for global brands, has been recognised with two prestigious wins at the ELETS India Brand Awards 2025. Kargo won top honours in the Outstanding Innovation in Display category for their innovative ASUS [...]

• VIDAA Will Power Vestel’s CTV OEMs, Expanding Nexxen’s CTV Reach in Europe

  3 months ago News

  

  Nexxen International Ltd., a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (15th July, 2025) announced it anticipates benefitting from the announcement that Vestel recently entered a strategic partnership with VIDAA, the world’s second [...]

• IAB Europe Releases Latest Attitudes to Retail Media Report Revealing Key Trends, Challenges, & Opportunities

  3 months ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising industry, has today (15th July, 2025) released the second edition of its Attitudes to Retail Media Report, offering a comprehensive view of how Europe’s retail media landscape is developing. [...]

• OpenX APAC MD Mitchell Greenway Appointed Chair of the IAB Executive Technology Council

  3 months ago News

  

  IAB Australia announced today (10th July, 2025) that Mitchell Greenway, managing director APAC at OpenX, has been appointed as the Chair of its Executive Technology Council (ETC) and now becomes the ETC representative on the IAB Australia board. Greenway replaces [...]

• Attekmi Solutions Updates: Enhanced Efficiency & Greater Flexibility

  3 months ago News

  

  Attekmi, an ad tech company offering a range of ad exchange solutions and ad tech and ad ops services, has introduced a set of platform updates that aim to increase both efficiency and user experience. Prioritising partners’ feedback, Attekmi continuously works [...]

• Covatic Enhances Platform with New Contextual Event Feature

  3 months ago News

  

  Covatic, a leader in privacy-first audience solutions, today (July 11th, 2025) announced Contextual Event Traits, a powerful new enhancement to its platform designed to give publishers, media owners, and marketers unprecedented precision and flexibility in audience segmentation.  This feature enables publishers [...]

• StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions

  3 months ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (10th July, 2025) announced the launch of Ivy™, a new in-platform AI assistant designed to help agencies and brands make faster, precise decisions across the campaign lifecycle. With AI at its [...]