PressBox Articles

• Cedara & PGAM Media Announce Partnership to Advance Sustainable Advertising

  2 months ago News

  

  Cedara, the carbon intelligence platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimised programmatic advertising across Web and connected TV (CTV), today (April 29th, 2025) announced a partnership aimed at promoting sustainability within the digital advertising [...]

• RAAS LAB Expands Leadership Team with the Appointment of Laura Stephens as Head of Agency Sales UK

  2 months ago News

  

  RAAS LAB, the platform that delivers hyper-relevant ad experiences at scale for enhanced premium media performance, today (April 28th, 2025) announced the appointment of Laura Stephens as head of agency sales UK.  With over a decade of experience in digital, her [...]

• Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

  2 months ago News

  

  Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation, and identity platform, announced a collaboration that utilises both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less [...]

• Ad Innovation Powers Secure, Premium CTV Viewer Experiences

  2 months ago News

  

  GeoEdge, the global leader in malvertising detection and ad quality, announces a new strategic focus aimed at elevating the CTV viewer experience. As connected TV continues its rapid ascent and advertising budgets follow, one aspect of the viewer experience isn’t [...]

• Azerion UK, Mindshare & Differentology Measure ‘Media Mindsets’ When Audiences Are Most Receptive to Advertising

  2 months ago News

  

  New research, ‘Meaningful Connections’, commissioned by Azerion UK and Mindshare (part of GroupM), and undertaken by Differentology enhances planning strategies and advertising effectiveness; the results were announced at Azerion UK’s ‘Infinite Possibilities’ leadership event. The study quantifies the importance of the consumer mindset in determining when people are most receptive [...]

• MGID Partners with IAS to Strengthen Third-Party Measurement & Optimisation

  2 months ago News

  

  MGID, the global advertising platform, announces its new partnership with Integral Ad Science (IAS), a leading global media measurement and optimisation platform, to enhance ad measurement and optimisation and campaign performance measurement for its advertisers. This collaboration replaces the recently [...]

• DoubleVerify Partners with IWF to Drive Greater Ad Ecosystem Safety

  2 months ago News

  

  DoubleVerify, the leading software platform for digital media measurement, data, and analytics, today (April 24th, 2025) announced it is deepening its commitment to keeping digital advertising free from exploitative and illegal content through a new partnership with the Internet Watch [...]

• TeqBlaze Adds Rewarded Video to Prebid SDK – New Monetisation Opportunity for Publishers

  2 months ago News

  

  TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...]

• Nexxen Advances AI Capabilities, Launches ‘nexAI’ 

  2 months ago News

  

  Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...]

• Video Content Enhances Ad Effectiveness in CTV OOH

  2 months ago News

  

  The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially true in retail environments where dwell times are highest. In a report [...]