PressBox News

• FunCorp Secures Ad Quality with AppHarbr by GeoEdge, Cuts Complaints by 25% and Boosts Retention

  3 months ago News

  

  FunCorp, the company behind the viral app iFunny and other popular entertainment apps, partnered with AppHarbr to proactively boost ad quality, eliminating disruptive ad experiences that erode user experience and derail engagement.  With over 50 million installs and a deeply loyal [...]

• IAB Europe Officially Launches Retail Media Certification Programme for Retailers and Expands Beta Test to Ad Tech Participants

  3 months ago News

  

  IAB Europe has announced the official launch of its Retail Media Certification Programme for retailers, following a successful initial pilot phase. This first-of-its-kind initiative aims to set a new standard for transparency, consistency, and accountability in Retail Media measurement across [...]

• MGID Partners with Digiseg to Enhance Privacy-First Audience Targeting Across Global Markets

  3 months ago News

  

  MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s platform. The collaboration enables advertisers in the US, India, and several European markets—including Germany, Greece, Poland, Turkey, and [...]

• Maximise Reach & Privacy for Podcast & Mobile Audio Advertising with AdTonos & NumberEight

  3 months ago News

  

  In a significant step forward for digital audio advertising, AdTonos and NumberEight are thrilled to announce a new partnership that redefines targeted advertising in podcasts and mobile audio.  This collaboration marries AdTonos' unparalleled ad-serving technology, connecting ad buyers with audiences across [...]

• AdPlayer.Pro SaaS Video Ad Tech Company Reports Q1 2025 Results

  3 months ago News

  

  AdPlayer.Pro, an international provider of advanced digital video advertising technologies, has released the company’s Q1 2025 results, reporting major product upgrades in the first months of 2025 and revealing some of its plans for Q2 2025.  Namely, according to the announcement, [...]

• Taboola Named One of Sunday Times’ Best Places to Work 2025

  3 months ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, has been recognised on the esteemed Sunday Times Best Places to Work 2025 list. Taboola was named as one of the UK’s best medium-sized places to work, with particular acknowledgement [...]

• Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

  3 months ago News

  

  Bedrock Platform, the scalable media trading infrastructure provider for high fidelity signal environments, today (May 27th, 2025) announced a new partnership with Evorra, the SaaS audience platform engineered for transparent, privacy-first data collaboration and control at scale.  This collaboration empowers advertisers [...]

• New Report Finds Soft Drink Brands Losing Their Fizz Due to Confusion & Lack of Emotional Consistency

  3 months ago News

  

  Consumers are being left confused and unsure how to feel about the majority of soft drink brands. That’s according to new data from DAIVID, which found that confusion is among the top emotions people feel when watching soda ads. DAIVID – [...]

• El Nacional Unlocks 11% RPM Uplift with Pubstack’s Server-Side Technology

  3 months ago News

  

  El Nacional, a leading digital news outlet in Catalonia, successfully increased its RPM by up to 11% with Pubstack’s server-side integration, delivered through One, Pubstack’s full-stack monetisation manager. The integration, activated in under two minutes, enabled the media outlet to [...]

• adWMG Partners with Gadsme to Unlock Mobile In-Game Advertising for Xbox & PlayStation Campaigns

  3 months ago News

  

  adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.  Through this collaboration, adWMG will provide its Xbox and PlayStation clients with access [...]