PressBox Articles

• Axeptio Acquires AdOpt to Strengthen Global Expansion

  3 months ago News

  

  Following the successful launch of its Canadian subsidiary, Axeptio, a leading European Consent Management Platform (CMP), is accelerating its global expansion with the acquisition of AdOpt, Brazil’s leading consent management provider. More than mere expansion, this acquisition represents a deep [...]

• Verve Hires Industry Veteran Grant Gudgel as New Senior VP of Marketing

  3 months ago News

  

  Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today (February 12th, 2025) announced that Grant Gudgel will serve as Verve’s new SVP [...]

• TripleLift Names Dave Helmreich as Chief Executive Officer

  3 months ago News

  

  TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (February 12th, 2025) announced the appointment of Dave Helmreich to the position of chief executive officer. Helmreich will build on TripleLift’s momentum by accelerating strategic [...]

• Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon

  3 months ago News

  

  Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability.  After the recent rebranding, Attekmi expanded the list of available products and services – new [...]

• MOBKOI Drives Sustainability Forward with Cedara Partnership

  3 months ago News

  

  MOBKOI, the innovative mobile advertising platform from The Brandtech Group, has partnered with Cedara, the Carbon Intelligence Platform, to amplify its sustainability mission. This collaboration empowers MOBKOI to reinforce its position as a pioneer in sustainable digital advertising by accurately [...]

• VIOOH Announces Ludovic Menard as New Chief Product Officer

  3 months ago News

  

  Today, (February 12th, 2025) VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced Ludovic Menard as its new chief product officer (CPO).  Menard returns to VIOOH after almost three years, succeeding former CPO Jon Block, who left the business at [...]

• goTom is Expanding: New Experts in Account Management, Customer Success & Marketing

  3 months ago News

  

  This quarter, goTom welcomes two new team members: Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech sector at Webrepublic and TX Group, he will now focus on supporting [...]

• Ads From NFL, Jeep and He Gets Us Are Most Emotionally-Engaging Ads From Super Bowl LIX, According To New DAIVID Research

  3 months ago News

  

  The NFL’s “Somebody | It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL players mentoring children, generated the most intense [...]

• Yahoo Academy is Back: Nominations for Class of 2025 Now Open

  3 months ago News

  

  Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to empower the next generation of media and marketing professionals across Australia and Singapore. This 14th edition marks three years since Yahoo Academy expanded to [...]

• Lift (European Digital Group) & Cedara Collaborate to Decarbonise Omnichannel Advertising

  3 months ago News

  

  Lift, the European Digital Group’s media agency, and Cedara, the Carbon Intelligence Platform, are pleased to announce a strategic partnership aimed at measuring and reducing the carbon footprint of Lift's operations and advertising delivery for its clients. Through Cedara's industry-leading [...]