PressBox Articles

• Equativ Strengthens Sustainability Commitment with Global Ban on MFA Sites

  2 months ago News

  

  Equativ, the leading independent media platform, announced at the Jounce SPO Summit in NYC that it has blocked all made-for-advertising (MFA) inventory across its global exchange, including both Equativ and Sharethrough platforms. The move is one facet of the company’s [...]

• Extime JCDecaux Airport & Displayce Show How Airport Live Triggering Boosts Contextual DOOH Campaigns in Airports

  2 months ago News

  

  Extime JCDecaux Airport, offering advertisers and agencies high-quality, tailor-made media solutions at Paris Aéroport, and Displayce, the pioneering out-of-home (OOH) technology suite specialist, share the first results of their exclusive targeting solution, Airport Live Triggering. Six months after its launch, [...]

• 59A Expands its Advisory Board with the Appointment of Gerry D'Angelo

  2 months ago News

  

  59A, a leading media technology company specialising in the creation, management, and continuous evolution of custom algorithms is excited to welcome Gerry D'Angelo to its advisory board team, strengthening our commitment to drive business outcomes for advertisers using advanced data [...]

• Kargo Achieves Official CarbonNeutral® Certification, Reflecting a Global Commitment to Sustainability

  2 months ago News

  

  Kargo, the leading creative optimisation platform, has officially become one of the first ad tech agencies to be certified CarbonNeutral® after a year-long process. This marks a significant milestone in the company’s global sustainability journey - one rooted in accountability, [...]

• Spyrosoft Group Launches New Ad Tech & Martech Development Company

  2 months ago News

  

  Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

• Nexxen Expands EMEA Sales Leadership with Lisa Kalyuzhny

  2 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (May 19th, 2025) announced the appointment of Lisa Kalyuzhny as vice president of sales, EMEA. Based in London, Kalyuzhny will be responsible for accelerating [...]

• Adsquare Appoints Rob Garber as Global VP Agency & Brands to Drive Global Commercial Growth

  2 months ago News

  

  Adsquare, the leading location intelligence platform for programmatic advertising, today (May 19th, 2025) announced the appointment of Rob Garber as global vice president, agency and brands. Garber, a commercial leader with 20+ years in digital advertising, will lead Adsquare’s global [...]

• New Research from LG Ad Solutions Reveals the TV Home Screen is Now Central to the UK Viewer Experience

  2 months ago News

  

  LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]

• New Pentaleap Report Reveals 18-Month Surge in Sponsored Product Coverage Across Top Retail Media Networks

  2 months ago News

  

  Pentaleap, a leading retail media technology provider, proudly announces the release of the 4th edition of its report: H1 2025 Sponsored Product Benchmarks Report. The report, released today (May 15th, 2025), reveals how sponsored products have rapidly expanded across major [...]

• Pubstack Launches Node: A Game-Changing Server-Side Monetisation Management Solution for Publishers

  2 months ago News

  

  Pubstack, the leading monetisation management platform, today (May 15th, 2025) announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control. Node helps publishers connect and manage demand sources to [...]