PressBox News

• Join the Yieldfest Programmatic Research Forum 2023

  3 years ago News

  

  Yieldbird is excited to announce the upcoming Yieldfest Programmatic Research Forum 2023, one of the most cutting-edge events for digital publishers, ad ops specialists, and programmatic industry experts. The event will take place on 13th June in London.  The conference offers [...]

• Broadsign, Adkom & Blip Announce Programmatic Ad Tech Integration

  3 years ago News

  

  Outdoor advertising technology leaders Adkom, Blip, and Broadsign today (May 11th, 2023) announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP).  Advertisers and media buying [...]

• Utiq Selects Adform as Exclusive Launch Partner

  3 years ago News

  Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

• Connatix Becomes Google Certified Publishing Partner

  3 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward.  As a certified [...]

• Digital Turbine Expands Partnership with Google Cloud to Deliver Frictionless App Install to Developers

  3 years ago News

  

  Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]

• PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

• Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

  3 years ago News

  

  Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]

• Brightbid Release White Paper on Search Wars

  3 years ago News

  

  BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI revolution in the world of paid search and the opportunities this presents for advertisers.  The world of search experienced a seismic [...]

• DoubleVerify Launches Programmatic Pre-Bid Attention Optimisation Segments to Maximise Campaign Performance

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the expansion of its performance solutions to include pre-bid attention optimisation segments – enabling brands and agencies to maximise campaign performance at scale by identifying inventory characterised [...]

• Nano Interactive Finds 70% of UK Consumers Block Their Personal Data When Online

  3 years ago News

  

  While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to [...]