PressBox News

• RTB House Increases Role with Prebid.org as Technology Member

  3 years ago News

  

  RTB House, a company providing cutting-edge, ad-buying solutions which use proprietary deep learning-powered technology, has increased the scope of its involvement with Prebid.org, becoming a Technology partner. Prebid.org is a group of over 150 publishers, ad exchanges, buyer and third-party developers [...]

• Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic

  3 years ago News

  Global Integrated Advertising Platform, Adform, announces strategic partnership with Scope3, the industry’s leading source of supply chain emissions data, representing a landmark step in empowering advertisers to reduce their carbon footprint. Public interest in the environmental impact of organisations is growing [...]

• OneTag Launches UK Operations with Senior Hires to Drive Global Expansion

  3 years ago News

  

  OneTag, the innovative programmatic technology company, today (January 31st, 2023) announces the appointment of Tom Jenen as chief revenue officer, Niki Stoker as global senior vice president of demand, and Lina Adelt as global marketing director. With a combined experience [...]

• Amplified Intelligence Opens Office in Sydney

  3 years ago News

  

  Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has opened a new office in Sydney, with Daniel Lyas, VP customer success, first on the ground. Headquartered in Adelaide, this is the company’s second commercial hub in Australia, and [...]

• Hivestack Selected as First Programmatic DOOH Partner for Korea’s BGFnetworks

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a partnership with the leading Korean digital marketing network, BGFnetworks, the organisation that operates the digital platform for ‘CU’, the country’s biggest convenience store provider.  Through this new partnership, premium [...]

• Cedara Launches Investment Hub for Brands & Media Agencies to Track Investment Intensity Across Their Supply Chains

  3 years ago News

  

  Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media agencies to allow management of carbon emissions across investments to their vendors, including ad platforms, publishers, and the broader supply [...]

• mc R&D GmbH & Hivestack Partner for Programmatic Digital Out of Home (DOOH)Advertising

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out-of-home (DOOH) ad tech company, has partnered with mc R&D GmbH (mcrud), Germany's largest network provider of passenger TV. As a result of the partnership, mcrud's 5,800 screens in 2,000 public transport vehicles [...]

• Brand Advance SSP To Measure Carbon Footprint Of Online Ads Through Green Media Integration With Good-Loop

  3 years ago News

  

  Brand Advance SSP, the leading diversity media ad tech platform, today announced a global partnership with purpose-led ad platform Good-Loop that enables advertisers to measure the carbon footprint of their digital campaigns. The partnership will see Good-Loop’s proprietary green media technology [...]

• Anzu, Eskimi & Hot Wheels Launch Intrinsic In-Game Advertising Which Drives Success For Hot Wheels

  3 years ago News

  

  The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks [...]

• Broadsign Hires Veronica Ong to Lead Sales in Southeast Asia

  3 years ago News

  

  Building on a significant year of growth in Singapore and the broader Asia-Pacific region, digital-out-of-home (DOOH) marketing technology developer Broadsign today (January 30th, 2023), announced the addition of Veronica Ong to its team as sales director, Southeast Asia (SEA).  Joining Broadsign [...]