PressBox News

• Channel Factory Appoints Industry Veteran David Hinton as Chief Operating Officer

  3 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube is bolstering its global leadership team by appointing David Hinton as chief operating officer. Hinton, a 20+ year industry veteran will be reporting to Tony Chen, CEO and [...]

• Adverty’s In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

  3 years ago News

  

  Leading in-game advertising specialist Adverty AB , today (July 5th, 2022) announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within [...]

• Passendo Partners with Leading Media Company audienzz

  3 years ago News

  

  Award-winning email ad server and SSP, Passendo, has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland - with this partnership making in-email advertising more efficient [...]

• Mobile Economic Forum Appoints Cheetah Digital’s Andy Gladwin as Ambassador

  3 years ago News

  

  Prestigious global trade body selects Cheetah Digital’s mobile thought leader Andy Gladwin as premier MEF Ambassador London United Kingdom: Andy Gladwin, head of global mobile GTM at Cheetah Digital, steps into Mobile Ecosystem Forum’s (MEF) newly created MEF Ambassador role to support and structure [...]

• Clinch Partners with IAS to Launch Industry-Leading Automated Tag Wrapping Solution

  3 years ago News

  

  Clinch, a leader in dynamic ad serving personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, today (July 30th, 2022) announced a partnership with Integral Ad Science, a global leader in digital media quality, to leverage its industry-leading [...]

• Vodafone Leverages GumGum’s Contextual Intelligence Platform

  3 years ago News

  

  GumGum and Vodafone have announced a successful strategic partnership which has seen the multinational telecommunications company successfully leverage GumGum’s contextual intelligence platform, VerityTM, to increase purchase intent around the popular Samsung Galaxy Z Flip3; a compact, foldable phone. As part of [...]

• Total Media Solutions Announces Strategic Partnership with Content Ignite

  3 years ago News

  

  Total Media Solutions, the publisher-first advertising technology company, has announced its partnership with ad tech company, Content Ignite, bringing highly viewable, new contextual ad formats to its publisher clients.  Through this strategic collaboration, Total Media Solutions’ publisher clients will be able [...]

• Foundry Renews Recommendation Partnership with Outbrain

  3 years ago News

  

  Outbrain, a leading recommendation platform for the open web, has confirmed a multi-year renewal of its global strategic partnership with Foundry, formerly IDG Communications, the world’s leading technology publisher.  Since 2014, the partnership has seen Foundry leverage Outbrain’s Solution tools across [...]

• BidMind is Now Available in Latin America

  3 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, announces the expansion of the company’s array of services to the LATAM region, allowing its partners to launch programmatic ad campaigns in South and Central American countries (across mobile, web, audio, DOOH, and CTV [...]

• Taboola Reveals Kantar Study Finds Native Video Ads Have a Stronger Impact on Brand Favourability

  3 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [...]