PressBox Articles

• 70% Of Gamers Are Positive Or Neutral Towards In-Game Advertising - Anzu

  3 years ago News

  

  Seven in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to new research released today by Anzu, the world’s most advanced in-game [...]

• Fyllo Agrees To Acquire Semasio to Supercharge Data Solutions for Brands Looking to Reach Innovative Audiences

  3 years ago News

  

  Fyllo, the compliance-first platform providing data-driven marketing and regulatory solutions for high-growth industries, today announced the signing of a Stock Purchase Agreement with Semasio, a pioneer in unified targeting for digital marketing. The acquisition will enhance Fyllo's Data Solutions, including its [...]

• EU Backs DanAds to Boost Marketing Reach for SMEs

  3 years ago News

  

  The European Investment Bank (EIB) has signed a loan agreement of up to SEK 82.9m(£6.7m) with DanAds from Sweden. The ad tech innovator has developed a cost-efficient, self-service advertisement booking platform for large publishers on a "white label"’ basis, seamlessly [...]

• Passendo Powers up with Raft of New Board Members

  3 years ago News

  

  Award-winning email ad server and SSP Passendo has appointed three new board members - Frédéric Lachaud, Cecilie Sofie Anker Andersen, and Christoffer Feilberg - following significant growth and investment of €2.3m (£1.9m) late last year. The news comes as Passendo helps [...]

• Didomi Accelerates Expansion in North America with Appointment of Leadership Team & Presence at IAPP Global Privacy Summit

  3 years ago News

  

  After raising USD$40m (£30.6m) in 2021, with the clear ambition to expand across the Atlantic, the European privacy tech company Didomi is happy to announce the appointment of Chris Beirne as VP, Jeff Wheeler as head of product, and Lila [...]

• Admixer on the Impact of the War in Ukraine

  3 years ago News

  

  Admixer, a global provider of ad tech solutions, is an international company but with its roots firmly in Ukraine. Most of our employees are now in Ukraine, fighting for our country, democracy, and the European continent's future.  Since the Russian Federation’s [...]

• BAM Strategy Partners with Adelaide to Incorporate Outcomes-Based Attention Metrics into Media Planning & Buying

  3 years ago News

  

  BAM Strategy, a Montreal-based digital agency, furthers its philosophy of CAREIOSITY™, a commitment to driving valuable impact for clients, by naming Adelaide its exclusive attention measurement partner. BAM clients will gain a new level of insight into media quality across [...]

• SCMP Magazine Integrates IAS’s Publisher Optimisation Solutions to Deliver Quality Impressions for its Advertisers

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today announced the integration of its Publisher Optimisation Solution with SCMP Magazines, Hong Kong’s leading magazine publisher, with a portfolio of premium lifestyle and fashion titles including Cosmopolitan, ELLE, Esquire, [...]

• Talon Outdoor Expands Global Footprint in Asia-Pacific & Middle East

  3 years ago News

  

  Talon has announced further expansion of its global footprint with new offices and leadership in Singapore and Dubai. Melanie Lindquist and Chadi Farhat will lead Singapore and Dubai respectively. Farhat and Lindquist are tasked with accelerating out-of-home (OOH) growth in these key [...]

• ShowHeroes Group Introduces its Refreshed Publisher Tool Suite

  3 years ago News

  

  ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply-side solutions now rests on two major components:   ShowHeroes [...]