PressBox Articles
Contextual Advertising Expert Seedtag Opens Dubai Office
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its new office in Dubai, United Arab Emirates. By opening its first office in the Middle East, and its tenth office worldwide, Seedtag continues moving forward [...]
impact.com Releases The Partnership Economy, to Help Businesses Succeed in a Digital World
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO, David A. Yovanno. The book explores the collaborative relationship between businesses and their [...]
Seedtag Achieves IAB Gold Standard 2.0 Certification
Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced that it has achieved the Gold Standard 2.0 Certification in sell-side support from the Internet Advertising Bureau (IAB). Designated by the Internet Advertising Bureau (IAB UK), the gold standard [...]
Azerion France & Cavai Engage Exclusive Partnership for New Conversational Ad Solutions
Azerion, the digital entertainment and media platform, has revealed an exclusive partnership in France with Cavai, one of the leading conversational advertising platforms. The partnership will lead to the seamless integration of Cavai’s engagement capabilities within Azerion’s all-screen advertising offering, [...]
Merkle Becomes Specialised Partner for Decisioning in EMEA in the Pega Partners Programme
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has achieved Specialised Partner status in 1:1 Customer Engagement in the Pega Partners program. This Pega Partners distinction allows clients to easily identify and collaborate with the [...]
Bidstack Adds Trio of New Titles from Game Tap Studios
Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless ads into gameplay across three new games, whilst offering brands an additional touchpoint [...]
Yahoo Launches ID-Less Audience Solution for Web
Yahoo, the premier global media and technology company, has announced the launch of Next-Gen Solutions for web, an advanced contextual targeting solution that uses machine learning and real-time data signals to provide omnichannel targeting and buying across non-addressable inventory in [...]
Publicis Media France Signs a Partnership with Manadge
Manadge, the programmatic management platform, has been chosen by Publicis Media France to simplify its trading operations with publishers working with Manadge. Manadge's platform automates most operations related to daily exchanges between agencies and publishers, and facilitates advertising spend monitoring with [...]
AdPushup Secures Ad Revenue Optimisation Mandate for EssentiallySports
EssentiallySports, a digital-first sports media house, has signed a multi-layered mandate for ad revenue optimisation with AdPushup, a Google-certified ad revenue monetisation platform. As per the mandate, AdPushup will manage their ad inventory and will be their long-term partner for [...]
Global Attention Platform Amplified Intelligence Expands Into EMEA With New UK Office
Global attention measurement platform Amplified Intelligence is expanding into the UK. The Adelaide-based company – a global leader in the research and measurement of online human attention – is opening a new regional HQ in London, and has appointed Unruly’s global [...]
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