PressBox Articles

• Didomi Acquires Agnostik

  3 years ago News

  

  Didomi, a French scale-up that develops globally-adopted software solutions to manage user consent and preferences, is announcing the acquisition of Agnostik, a privacy tech start-up which allows organisations to ensure high data privacy practices. By doing so, Didomi is strengthening [...]

• the7stars Wins AG Barr Media Account

  3 years ago News

  

  Leading UK soft drinks manufacturer, Barr Soft Drinks, has appointed the7stars to its consolidated UK media planning and buying account. The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand [...]

• VIDAA Selects Unruly’s SSP & Ad Server for CTV & Native Display

  3 years ago News

  

  VIDAA, a smart TV operating system and content platform preinstalled on most TVs manufactured by Hisense and other global Smart TVs, has selected Unruly, a leading global video and Connected TV (CTV) programmatic advertising platform, as its strategic Sell-side Platform [...]

• tmwi Appointed by ZEISS Vision Care to Drive Integrated Paid Social Campaigns

  3 years ago News

  

  Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

• Adnami Strengthens Executive Team with Jørgen Gosvig Appointed as CFO

  3 years ago News

  

  Ad-tech company Adnami has appointed Jørgen Gosvig as chief financial officer (CFO) as it readies itself for further growth and expansion across Europe. Jørgen will play a key role in the ongoing development of the company’s strategy; communicating with its [...]

• LoopMe Announces Investment from Mayfair Equity Partners

  3 years ago News

  

  LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly USD$100m (£73.2m) for full year 2021, [...]

• Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads

  3 years ago News

  

  Global in-game advertising company Anzu has announced it has extended its partnership with global video gaming giant Ubisoft. The two have seen remarkable success in bringing dynamic ads to hit PC racing title Trackmania and sandbox MMO Growtopia. Last year, Ubisoft’s [...]

• Relevant Yield HB Manager Extended its Integrations to Cover Amazon

  3 years ago News

  

  Nordics-based publisher solution Relevant Yield has launched support for Amazon in its HB Manager, which allows publishers to manage and optimise header bidding setups remotely. Now users can leverage the Amazon demand, put it in competition with the Prebid setup, [...]

• Broadsign Board of Directors Welcomes AMI Entertainment CEO Michael Maas

  3 years ago News

  

  Out-of-home (OOH) marketing technology developer Broadsign today announced that AMI Entertainment CEO Michael Maas has joined its Board of Directors, and will play an influential role in conversations that shape the future of the business. The appointment comes as Broadsign [...]

• KKCG’s ARICOMA Group Acquires Ad Tech and Martech Development Company Clearcode

  3 years ago News

  

  ARICOMA Group continues to deliver on its expansion strategy as it acquires the Polish software development company Clearcode. The company specialises in custom ad tech and martech platform development, and has worked with many top-tier ad tech companies, agencies, publishers [...]