PressBox News

• 82% of Active, Smart Speaker Listeners Interacted Positively with Octave Audio and Say It Now Voice-Activated Charity Ads

  4 years ago News

  

  Backed by Innovate UK, Say It Now and Octave Audio joined forces with a series of charitable partners to make it easier for people to make charity donations via Alexa, the smart speaker device. The pandemic has shaken the charity sector [...]

• AdPlayer.Pro Online Video Advertising Tech Company Reports its Q4 2021 Results

  4 years ago News

  

  AdPlayer.Pro, an international provider of outstream video advertising solutions, has released the company’s Q4 2021 business results, reporting the further increase of video ad serving volumes, as well as new partnerships on the supply side.  According to the announcement, the number [...]

• Merkle Unveils 2022 Imperatives to Address Customer Experience in a New Age

  4 years ago News

  Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled its 2022 Customer Experience Imperatives. The executive guide is designed to help brands identify the key strategic considerations that will shape the year ahead and provide business leaders with [...]

• Permutive Appoints Mark Pearlstein as Chief Revenue Officer to Manage Global Revenue

  4 years ago News

  

  Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO). Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct [...]

• Yieldmo Expands into UK Market with New Senior Appointment

  4 years ago News

  

  Yieldmo, a leading advertising technology company that operates a smart exchange for buyers and sellers, has announced the appointment of Stephen Cutbill in the newly created role of UK general manager. Stephen will spearhead developing and executing the company’s local strategy, [...]

• impact.com Partners with Lifestyle E-Commerce Platform Ellos in the Nordics

  4 years ago News

  

  The leading partnership management platform, impact.com, has announced a partnership with Ellos in the Nordics, as its team continues to expand across Europe.  Ellos is a fashion and lifestyle company within Ellos Group - the leading e-commerce group in the Nordic [...]

• 66% Of UK Gamers Say They Would Welcome More Advertising Into Their Games

  4 years ago News

  

  Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]

• Ogury Appoints Industry Expert Ossie Bayram as UK Country Director

  4 years ago News

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

• Unilever Media Chief David Porter Joins Amplified Intelligence As Strategic Advisor

  4 years ago News

  

  Global attention measurement platform Amplified Intelligence today announced Unilever’s outgoing VP of global media David Porter is joining the company as an advisor. A leading figure within the media industry for more than 30 years, Porter will take an active role [...]

• Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers

  4 years ago News

  

  Zefr, the global leader in brand suitability for video, today announced the launch of its new brand safety and brand suitability post-bid measurement solution for in-feed ads on TikTok in North America (US and Canada), UK, and EU. Powered by Zefr’s [...]